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Archive of Old Posts

Find some hidden gems by reading through these old posts! Whether you are looking for actionable Google Analytics tips or specific ways to increase your conversions, you will be able to find it here. All posts are listed by date with the newest at the top of the page.

January 2024

  • 30: 10 Key Steps to Leverage the Reports Snapshot in GA4 (0)

December 2023

  • 12: In-Depth Guide on Conversion Paths in GA4 (Google Analytics 4) (0)

October 2023

  • 10: How to Best Leverage the Reporting Identity in GA4 (2)

August 2023

  • 22: How to Analyze and Optimize on the Ecommerce Conversion Rate Metric in GA4 (0)

July 2023

  • 11: How to Analyze and Optimize on the Conversion Rate Metric in GA4 (8)

June 2023

  • 13: From Basic User Purchase Journey Reporting to Pro Custom Funnels in GA4 (4)

May 2023

  • 09: Expert Guide to Using Custom Channel Grouping in GA4 (4)

April 2023

  • 18: Top 22 Key Benefits of Google Analytics 4 (GA4) (0)
  • 04: How to Avoid (other) in Your GA4 Reports (Cardinality) (4)

March 2023

  • 21: Complete Tutorial on Tracking Site Search in GA4 (8)

February 2023

  • 28: Ultimate Google Analytics 4 Audit Tool (100% Automated and Free) (8)

January 2023

  • 17: Best Practices for Creating a GA4 Test Property (2)

November 2022

  • 01: GA4 Ecommerce: The Top 8 Steps to Get Right (5)

September 2022

  • 13: Top 10 Google Analytics 4 Configuration Mistakes (2)

July 2022

  • 26: How to Connect Google Analytics 4 (GA4) to Data Studio in a Few Easy Steps (2)

June 2022

  • 28: In-Depth Guide on Funnel Tracking in Google Analytics 4 (GA4) (6)

May 2022

  • 24: Marketers Guide to Sessions in Google Analytics 4 (GA4) (28)

April 2022

  • 19: Leverage Google Analytics 4 (GA4) Demo Properties (0)

March 2022

  • 15: 10 Actionable Tips to Master GA4 Dimensions and Metrics (0)

February 2022

  • 15: How to Best Use Comparisons in Google Analytics 4 (GA4) (0)

January 2022

  • 11: How to Leverage Custom Insights in Google Analytics 4 (0)

December 2021

  • 14: Ultimate Guide to Google Analytics 4 Property Settings (2)

November 2021

  • 30: Complete Guide on Google Analytics 4 (GA4) Segments (0)
  • 09: Advanced Guide to Page View Tracking in Google Analytics 4 (44)

October 2021

  • 19: How Sampling Works in Google Analytics 4 (GA4) (14)

September 2021

  • 21: How to Leverage the Default Channel Grouping in Google Analytics 4 (GA4) (14)

November 2020

  • 03: Step-by-Step Guide to Link Your Google Analytics 4 Property to BigQuery (22)

September 2020

  • 15: 25 Key Differences: Google Analytics App + Web vs Universal Analytics (16)

July 2020

  • 28: In-Depth Guide on Enhanced Measurement in Google Analytics 4 (GA4) (8)

June 2020

  • 09: 10 Strategies to Effectively Manipulate Google Analytics Data (2)

May 2020

  • 12: How to Find and Fix Duplicate Transactions in Google Analytics (0)

March 2020

  • 10: How to Analyze Products Out of Stock in Google Analytics (7)

February 2020

  • 11: [Solved] 15 Most Common Enhanced Ecommerce Issues (2)

January 2020

  • 14: Expert Guide to Product Page Analysis in Google Analytics (7)

November 2019

  • 12: Deep-Dive into Leveraging Hit-Scoped Segments (0)

October 2019

  • 15: Google Analytics Scope: You Don’t Want to Ignore It! (6)

September 2019

  • 10: How to Smartly Identify the Original Traffic Source in Google Analytics (8)

August 2019

  • 13: The Impact of Intelligent Tracking Prevention on Your Google Analytics Data (11)

July 2019

  • 09: 11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate (0)

June 2019

  • 11: Top 5 Reasons to Create Custom Channel Groupings in Google Analytics (8)

May 2019

  • 07: In-Depth Guide on Direct Traffic in Google Analytics (21)

April 2019

  • 09: 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager (6)

March 2019

  • 05: Event Tracking and 10 Fundamental Questions to Answer First (15)

January 2019

  • 08: How Google Analytics Channels Can Make or Break Your Data Analysis (11)

November 2018

  • 27: Ultimate Collection of Powerful Google Analytics Segments (100+ Examples) (2)

October 2018

  • 30: Step-by-Step Guide on the Default Channel Grouping Dimension (20)

September 2018

  • 18: Pro Guide to the Shopping Behavior Analysis Report in Google Analytics (11)

August 2018

  • 21: Top 16 Google Tag Manager Extensions Worth Trying Out (4)

July 2018

  • 31: Ultimate Guide to Using a Google Analytics Test View (6)
  • 10: Best Strategies for Dealing with Bot Traffic in Google Analytics (6)

June 2018

  • 05: The Complete Guide to Leverage Custom Metrics in Google Analytics (12)

May 2018

  • 08: 20 Segmentation Strategies to Improve Your Google Analytics Insights and ROI (2)

April 2018

  • 10: How the Page Value Metric Can Greatly Improve Your ROI (8)

March 2018

  • 13: How to Leverage Real-Time Reporting for Your Business (2)

February 2018

  • 20: Ultimate Guide to Calculated Metrics in Google Analytics (20 Examples Included) (18)

January 2018

  • 30: Top 25 Google Analytics Features to Enhance Your Data Collection and Insights (2)
  • 09: Complete Guide to Multi-Channel Funnels in Google Analytics (14)

December 2017

  • 12: How to Set Google Analytics User Permissions and Protect Your Data (12)

November 2017

  • 21: Step-by-Step Guide to Leverage Custom Dimensions in Google Analytics (26)

October 2017

  • 31: How to Quickly Discover and Solve (Not Set) Issues in Google Analytics (2)
  • 03: In-Depth Guide on Data Discrepancies Between Analytics and AdWords (2)

September 2017

  • 19: Google Analytics API: The Non-Technical Guide (6)
  • 05: Ultimate Google Analytics Audit Tool (100% Automated and Free) (62)

August 2017

  • 15: Top 10 Tips to Get Insights from the Google Analytics Demographic Reports (0)

July 2017

  • 25: The Definitive Guide to Optimizing AdWords with Google Analytics (10)
  • 05: How to Leverage the True Power of Custom Alerts in Google Analytics (13)

June 2017

  • 13: 22 Tips to Get Up-to-Speed with Google Data Studio (24)

May 2017

  • 23: Top 15 Google Analytics Tools to Improve Data Quality and Productivity (14)
  • 01: 22 Best Practices for Optimizing Your Google Analytics Views Setup (20)

April 2017

  • 11: Leverage Gross Profit Data to Enhance Your Google Analytics Insights (32)

March 2017

  • 21: 33 Google Analytics Insights from Enhanced Ecommerce and Segmentation (6)

February 2017

  • 28: How to Solve Six Common Issues in The Google Analytics Referrals Report (38)
  • 14: Expert Google Analytics Guide to Ecommerce Content Analytics (4)

January 2017

  • 24: Top 15 Enhanced Ecommerce Implementation Best Practices and Tips (13)
  • 03: How to Deal With Personally Identifiable Information (PII) in Google Analytics (11)

December 2016

  • 05: How to Boost Your LinkedIn ROI in 15 Minutes a Day (Case Study) (0)

November 2016

  • 15: How to Avoid Common Pitfalls When Analyzing Custom Report Data (13)

October 2016

  • 25: Ultimate Guide to Reduce Bounce Rate and Increase Conversions (16)
  • 04: 42 Analytics Experts Share Their Best Strategy to Define Actionable KPIs (16)

September 2016

  • 27: The Complete Guide to Hourly Reports in Google Analytics (12)
  • 13: Three Proven Ways to Turn the Reverse Goal Path Report into Insights (8)

August 2016

  • 23: In-Depth Case Study: Top 25 Takeaways from The Google Analytics Demo Account (10)
  • 09: How to Use Search Console Reports in Google Analytics (6)

July 2016

  • 19: Quickly Implement Google Analytics via Google Tag Manager Injector (12)
  • 05: The Secrets Behind Google Analytics Conversion Rate (12)

June 2016

  • 14: The User Explorer Report Demystified (6)
  • 07: 49 Analytics Experts Share Their Best Strategy to Turn Data into Actionable Insights (13)

May 2016

  • 31: Podcast: My Story! (0)
  • 17: The Definitive Guide to Google Analytics Goals (34)
  • 03: Step-by-Step Guide to Turn Google Analytics Table Filters into Insights (4)

April 2016

  • 19: The Complete Guide to Google Analytics Content Groupings (55)
  • 05: How to Avoid Setting up Google Analytics in the Wrong Way (19)

March 2016

  • 15: How to Fine-Tune Your Search Strategy with Google Search Console (0)

February 2016

  • 23: How to Implement Google Analytics via Google Tag Manager in Record Time (18)
  • 16: 12 Great Resources for Getting Free Google Analytics Support (2)
  • 09: Three Unique Ways to Create Custom Reports in Google Analytics (0)

January 2016

  • 19: Case Study: Optimize Landing Pages in Google Analytics (2)

December 2015

  • 22: 7 Unique Ways to Leverage Google Analytics Dimensions (4)
  • 01: Case Study: How to Leverage Participation Metrics for CRO (2)

November 2015

  • 17: 10 Differences Between View Filters and Segments (3)
  • 03: How to Leverage Sequence-Based Segments in Google Analytics (4)

October 2015

  • 27: Improve Your A/B Tests with Five Simple Questions (2)
  • 20: Eight Smart Ways to Deal with Google Analytics Sampling (8)
  • 13: Five Steps Google Analytics Hack When Goals Don’t Work (6)
  • 06: Three Steps Process to Improve Your Google Analytics Skills (4)

September 2015

  • 29: Five Steps to Effectively Analyze A/B Tests in Google Analytics (0)
  • 22: 21 Tips to Improve Your Google Analytics Data Analysis (0)
  • 15: Top 15 Conversion Optimization Blogs (0)
  • 07: How to Turn the Navigation Summary Report into Actionable Insights (7)

August 2015

  • 18: 10 Easy Tactics to Improve Your Next Data Analysis Project (2)
  • 04: Ultimate Guide to Using Google Analytics Filters (61)

July 2015

  • 21: Ultimate Guide to Setting Up Your Google Analytics Account (8)
  • 14: Six Challenges of Qualitative Data Analysis (0)
  • 07: 10 Tips for Your Next A/B Test Report (0)

June 2015

  • 30: 20 Ecommerce Segments to Improve Your Customer Insights (4)
  • 23: In-Depth Overview of Different Google Analytics Segments (5)
  • 02: Why You Should Care About Thank You Pages (2)

May 2015

  • 05: How to Fix Self-Referrals Issue in Google Analytics (12)

April 2015

  • 14: 5 Common Web Analytics Metrics Demystified (2)

March 2015

  • 24: 5 Terrific Insights via Google Analytics Site Search (0)
  • 17: A/B Testing: 10 Tips to Optimize Your Daily Activities First (0)
  • 10: #GAtips: Remove All Your Technical Query Parameters (18)
  • 03: The Best Web Analytics Report to Start Your Optimization Journey (0)

February 2015

  • 24: The Ultimate Guide to Master Regular Expressions in Google Analytics (101)
  • 17: 8 Tips to Evolve From Reporting Squirrel to Analytics Ninja (0)
  • 10: 10 Actionable Tips to Master Metrics and Dimensions in Google Analytics (6)

January 2015

  • 27: Three Learnings from My Adjusted Bounce Rate Case Study (0)
  • 20: Case Study Booking.com: 33 Persuasion and Optimization Tricks (0)
  • 16: Segments in Google Analytics: Update User Interface (0)
  • 12: #GAtips: Automate Google Analytics Data Export (2)
  • 12: Sharing Features in Google Analytics – Step-by-Step Guide (0)
  • 05: Case Study: Why Every Web Analyst Should Build an Online Business (4)

December 2014

  • 16: Strategic Guide Behind Adjusted Bounce Rate in Google Analytics (5)
  • 01: 31 Insights from a Great Conference: Conversion Hotel 2014 (6)

October 2014

  • 20: Six Smart Ways to Influence Your HiPPO (0)
  • 06: Top 10 Things to Know About Google Analytics View Filters (2)

September 2014

  • 22: Three Steps to Turn Your Content Reports into Gold (0)
  • 19: #GAtips: Row Number Hack in Google Analytics (0)
  • 15: How to Use Google Analytics Annotations for Better Insights (6)
  • 09: How to Effectively Analyze Website Data in Google Analytics – 10 Steps (0)

June 2014

  • 16: Five Challenges in Today’s Digital Analytics World (0)

May 2014

  • 19: Top 10 Digital Analytics Education Options (4)
  • 12: How to Boost Your Data Insights with Secondary Dimensions (0)

April 2014

  • 28: Top 20 Google Analytics Blogs in 2015 (16)
  • 14: How to Analyze a Conversion Rate Drop in 8 Steps (2)

March 2014

  • 24: Goals vs. E-Commerce Transactions in Google Analytics (6)
  • 17: How to Overcome The 10 Most Common Google Analytics Issues (6)
  • 03: Top 10 Skills of a Great Web Analyst (0)

February 2014

  • 24: Ultimate Guide to Google Analytics Integrations (0)
  • 10: The Importance of Goal Values in Google Analytics (2)
  • 03: Why to Define Macro and Micro Goals (6)

December 2013

  • 10: 7 Tips to Discover Great Metrics for Your Business (0)

November 2013

  • 26: 5 Key Benefits of Universal Analytics (0)

September 2013

  • 16: How to Effectively Use Google Analytics in 10 Steps (0)

August 2013

  • 19: How to Analyze AdWords Clicks vs Analytics Visits (4)

June 2013

  • 12: Three Powerful Ways to Segment Google Analytics Funnels (4)

May 2013

  • 23: Ultimate Google Analytics Implementation Roadmap (4)
  • 13: Ultimate Guide to Google Analytics Campaign Tracking (12)

April 2013

  • 22: How to Effectively Set Up Goals in Google Analytics (4)

March 2013

  • 18: 25 Reasons to Use Google Analytics (1)

February 2013

  • 25: Market Motive: Waste of Money or Really Worth It? (2)
  • 18: 6 Steps to Accelerate Your Web Analytics Career (4)
  • 11: Bounce Rate Demystified (3)

January 2013

  • 18: Beginners Guide to Google Analytics Profile Settings (3)
  • 13: Three Steps to Visualize Google Analytics Search Data (0)
  • 06: Three Ways to Segment Data in Google Analytics (0)

December 2012

  • 24: 10 Useful Regular Expressions in Google Analytics (1)
  • 16: Google Analytics Advanced Segments vs Profile Filters (2)
  • 07: 8 Useful Google Analytics Filters (15)
  • 01: 10 Ways to Ensure Google Analytics Is Running Perfectly (0)
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