Comments on: 8 Useful Google Analytics Filters

By: Paul Koks

Paul Koks — Fri, 21 Mar 2014 09:37:54 +0000

In reply to Alec D..

Hi Alec,

Thanks for your comment and good question.

When the visitor arrives on your website with the parameter “utm_medium=cpc”, this cookie value is set for the entire visit. This means that all the subsequent pageviews are counted as “cpc”. And in most cases the utm parameter will automatically disappear after a “click”.

If you are unsure about whether the parameter stays, I advice to use the “real time reporting” feature to test your own session.

For testing purposes, you could use one profile/view with filter #1.

More info on real-time reporting: https://online-metrics.com/real-time-reporting/.

Good luck and just let me know if you have any other questions!

Best,
Paul

By: Alec D.

Alec D. — Thu, 20 Mar 2014 22:48:44 +0000

Hey Paul, thanks for the article. I have a question about the “cpc” filter (example 7). Let’s say that a user comes in with a URL that includes the parameter: utm_medium=cpc. That user then proceeds to fire off an event that I want to track (like completing a sign up flow). Does the URL have to keep the utm_medium=cpc parameter throughout the user’s entire visit to be tracked in that filter, or since the user arrived with that parameter, will it be counted even if the parameter gets stripped out after going to another page?

By: Paul Koks

Paul Koks — Fri, 23 Aug 2013 12:48:31 +0000

In reply to Sheri.

Hi Sheri,

I am happy to help you out.
Could you fill in the details in my contact form so that I can accurately address your needs/situation and come up with a solution?

Best,
Paul

By: Sheri

Sheri — Thu, 22 Aug 2013 21:05:22 +0000

Hello,
I want to exclude pageviews from showing up on my Google Analytics reports for those people who are just clicking on pages to find the careers page to find a job.
We’d like to negate this user from showing up on the reports or negate pageview metrics for users who end up landing on the careers page.
How do we filter out these type of pageviews?
Thanks

By: Paul Koks

Paul Koks — Thu, 06 Jun 2013 15:07:52 +0000

In reply to Anusha. Great to hear, just let me know if you need any more help!

By: Anusha

Anusha — Thu, 06 Jun 2013 14:40:08 +0000

In reply to Paul Koks. Thank you so much! I came to know a lot about Multi channel funnels and I have set them up.

By: Paul Koks

Paul Koks — Tue, 04 Jun 2013 18:56:27 +0000

In reply to Anusha.

Hi Anusha, happy to hear you like the article!
Yes, the topic you are referring to is “Multi-Channel Funnels”.
In order to make this work you need to set up a goal and/or ecommerce. After you have set this up correctly you have to go to the following Analytics report: Conversions >> Multi-Channel Funnels >> Top Conversion Paths. Here you can find all the conversion paths that led to a conversion. Including the one you described above.
Be aware that I would encourage you to first check out the easier reports, because this topic is certainly an advanced one.
Good luck!

By: Anusha

Anusha — Tue, 04 Jun 2013 15:20:54 +0000

It was a great article. I am just a beginner when it comes to Analytics. I was wondering if there is a way to find out that if a visitor has bookmarked the site by visiting through search engines(or remembers it) then visits the second time directly(without the search engines) and makes a conversion, then is there a way to track those specific cases.
Thank you

By: Paul Koks

Paul Koks — Tue, 04 Jun 2013 13:23:43 +0000

In reply to Elliot Gold.

Thanks for your reply Elliot. I feel Google Analytics filters are not the way to go in this case.

There is more than one method that could deliver your desired result, but I would advice to set up “event tracking” to make this work.

This guide will help you out:
https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide?hl=nl#SettingUpEventTracking
(The value parameter is optional)

You have to add the event tracking script to the link that leads to “www.example.com/go”.

For further analysis you could set up an advanced segment with regards to this event or add this event as a goal to your Analytics account.

Let me know whether this works for you!

By: Elliot Gold

Elliot Gold — Tue, 04 Jun 2013 12:18:49 +0000

Thanks Paul. Great article. How do I track clicks onto one particular webpage. http://www.example.com/go . I want to see how many people are clicking the link to the page from the landing page. Is it possible to do this with a filer?