Google Analytics Resources

Hi, Welcome to Online Metrics. My goal is to help you get the most out of Digital and Google Analytics. Whether you need help with the measurement plan, setting up segments or analyzing data, I’ve got you covered!

Here you can find my most popular posts to date on a wide range of topics:

• Google Analytics 4 (GA4)
• Google Analytics Setup
• Goals
• Ecommerce
• Metrics and Dimensions
• Reports
• Segments
• Filters and RegEx
• Analysis and Optimization

Happy reading!

Google Analytics 4

In-Depth Guide on Enhanced Measurement in Google Analytics 4 (GA4)

25 Key Differences: Google Analytics App + Web vs Universal Analytics

Step-by-Step Guide to Link Your Google Analytics 4 Property to BigQuery

How to Leverage the Default Channel Grouping in Google Analytics 4 (GA4)

How Sampling Works in Google Analytics 4 (GA4)

Advanced Guide to Page View Tracking in Google Analytics 4

Complete Guide on Google Analytics 4 (GA4) Segments

Ultimate Guide to Google Analytics 4 Property Settings

How to Leverage Custom Insights in Google Analytics 4

How to Best Use Comparisons in Google Analytics 4 (GA4)

10 Actionable Tips to Master GA4 Dimensions and Metrics

Leverage Google Analytics 4 (GA4) Demo Properties

Marketers Guide to Sessions in Google Analytics 4 (GA4)

In-Depth Guide on Funnel Tracking in Google Analytics 4 (GA4)

How to Connect Google Analytics 4 (GA4) to Data Studio in a Few Easy Steps

Top 10 Google Analytics 4 Configuration Mistakes

GA4 Ecommerce: The Top 8 Steps to Get Right

Best Practices for Creating a GA4 Test Property

Ultimate Google Analytics 4 Audit Tool (100% Automated and Free)

Complete Tutorial on Tracking Site Search in GA4

How to Avoid (other) in Your GA4 Reports (Cardinality)

Top 22 Key Benefits of Google Analytics 4 (GA4)

Expert Guide to Using Custom Channel Grouping in GA4

From Basic User Purchase Journey Reporting to Pro Custom Funnels in GA4

How to Analyze and Optimize on the Conversion Rate Metric in GA4

How to Analyze and Optimize on the Ecommerce Conversion Rate Metric in GA4

In-Depth Guide on Conversion Paths in GA4 (Google Analytics 4)

10 Key Steps to Leverage the Reports Snapshot in GA4

Google Analytics Setup

Ultimate Google Analytics Audit Tool (100% Automated and Free)

How to Avoid Setting up Google Analytics in the Wrong Way

22 Best Practices for Optimizing Your Google Analytics Views Setup

How to Implement Google Analytics via Google Tag Manager in Record Time

In-Depth Case Study: Top 25 Takeaways from The Google Analytics Demo Account

Step-by-Step Guide to Leverage Custom Dimensions in Google Analytics

How to Set Google Analytics User Permissions and Protect Your Data

Top 25 Google Analytics Features to Enhance Your Data Collection and Insights

Ultimate Guide to Calculated Metrics in Google Analytics (20 Examples Included)

The Complete Guide to Leverage Custom Metrics in Google Analytics

Best Strategies for Dealing with Bot Traffic in Google Analytics

Ultimate Guide to Using a Google Analytics Test View

How Google Analytics Channels Can Make or Break Your Data Analysis

Event Tracking and 10 Fundamental Questions to Answer First

11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager

Top 5 Reasons to Create Custom Channel Groupings in Google Analytics

11 Reasons Why Your Google Analytics Pageview Tracking Might be Inaccurate

Goals

The Definitive Guide to Google Analytics Goals

42 Analytics Experts Share Their Best Strategy to Define Actionable KPIs

Why to Define Macro and Micro Goals

Goals vs. E-Commerce Transactions in Google Analytics

Ecommerce

Top 15 Enhanced Ecommerce Implementation Best Practices and Tips

[Solved] 15 Most Common Enhanced Ecommerce Issues

33 Google Analytics Insights from Enhanced Ecommerce and Segmentation

20 Ecommerce Segments to Improve Your Customer Insights

Expert Google Analytics Guide to Ecommerce Content Analytics

Leverage Gross Profit Data to Enhance Your Google Analytics Insights

How to Analyze Products Out of Stock in Google Analytics

Metrics and Dimensions

10 Actionable Tips to Master Metrics and Dimensions in Google Analytics

How to Boost Your Data Insights with Secondary Dimensions

7 Unique Ways to Leverage Google Analytics Dimensions

How the Page Value Metric Can Greatly Improve Your ROI

Step-by-Step Guide on the Default Channel Grouping Dimension

In-Depth Guide on Direct Traffic in Google Analytics

Google Analytics Scope: You Don’t Want to Ignore It!

Reports

22 Tips to Get Up-to-Speed with Google Data Studio

The Definitive Guide to Optimizing AdWords with Google Analytics

How to Turn the Navigation Summary Report into Actionable Insights

The Complete Guide to Google Analytics Content Groupings

How to Use Search Console Reports in Google Analytics

The Complete Guide to Hourly Reports in Google Analytics

5 Terrific Insights via Google Analytics Site Search

Top 10 Tips to Get Insights from the Google Analytics Demographic Reports

Complete Guide to Multi-Channel Funnels in Google Analytics

How to Leverage Real-Time Reporting for Your Business

Segments

In-Depth Overview of Different Google Analytics Segments

How to Leverage Sequence-Based Segments in Google Analytics

10 Differences Between View Filters and Segments

Ultimate Collection of Powerful Google Analytics Segments (100+ Examples)

Deep-Dive into Leveraging Hit-Scoped Segments

Filters and Regular Expressions

Ultimate Guide to Using Google Analytics Filters

Top 10 Things to Know About Google Analytics View Filters

The Ultimate Guide to Master Regular Expressions in Google Analytics

Analysis and Optimization

49 Analytics Experts Share Their Best Strategy to Turn Data into Actionable Insights

21 Tips to Improve Your Google Analytics Data Analysis

The Secrets Behind Google Analytics Conversion Rate

Ultimate Guide to Reduce Bounce Rate and Increase Conversions

20 Segmentation Strategies to Improve Your Google Analytics Insights and ROI

Pro Guide to the Shopping Behavior Analysis Report in Google Analytics

Expert Guide to Product Page Analysis in Google Analytics