Comments on: Complete Tutorial on Tracking Site Search in GA4

By: Paul Koks

Paul Koks — Tue, 26 Dec 2023 16:17:08 +0000

In reply to Una. Not sure, are you tracking the Search terms correctly?

By: Una

Una — Mon, 18 Dec 2023 15:24:41 +0000

Hi Paul,
This is really helpful, except, my Search term column is empty – what am I doing wrong?

By: Paul Koks

Paul Koks — Sat, 08 Jul 2023 12:49:10 +0000

In reply to Ian Haynes.

Hi Ian,
As described in the post, you can analyze your search terms (aggregated performance via segmentation, i.e. in Explore), but at the individual search term level it becomes more challenging.
1) You can create a segment analyzing the revenue of one particular search term or a group of search terms. Doing this for all different search terms is impossible unless you automate the analysis (i.e. via a Supermetrics integration and using smart formulas).
2) Just a thought, if it is technically possible for you to ‘store’ the search term and include it in the purchase event as a parameter, you would be able to make an analysis at the search term level more easily. Haven’t tried it on my end though, but it can work I believe.

By: Ian Haynes

Ian Haynes — Sat, 08 Jul 2023 11:07:30 +0000

Useful post – thanks. In my UA account, I can easily see the search terms list and associated revenue against each search term. However, I am struggling to get a similar report in GA4. I can see search terms in GA4 and total users & event amount – but i can’t get a revenue column with any data against each search term.

Any ideas?

By: Paul Koks

Paul Koks — Mon, 26 Jun 2023 12:01:08 +0000

In reply to Jamie Kim. Hey Jamie, did you try to register it as a custom dimension first? There are some issues with this parameter as in many cases it is coming in as (not set). Another option would be to explore the parameter values via a BigQuery integration.

By: Jamie Kim

Jamie Kim — Thu, 22 Jun 2023 22:35:22 +0000

Hi Paul! We see the unique_search_term parameter in the debug view but we don’t see it as a dimension in explorer. Do you know how we can see or add this parameter in explorer? Thank you!

By: Paul Koks

Paul Koks — Fri, 14 Apr 2023 08:33:32 +0000

In reply to Michal. Hi, unfortunately you won't be able to replicate the exact report(s) yet. The related metrics and dimensions are not available in GA4. You can learn something about Search Exits by using Path Explorations and Funnels in the Explore section of GA4, but the insights are limited currently.

By: Michal

Michal — Thu, 13 Apr 2023 14:43:02 +0000

Hi, thanks for the article, very useful.
Any ideas how to recreate other site search reports from UA?
E.g. Search Pages (with dimensions Start page, Destination Page, Search Destination Page)., or % Search Exits ?
Thanks,
Michal