Comments on: Pro Guide to the Shopping Behavior Analysis Report in Google Analytics

By: Paul Koks

Paul Koks — Mon, 07 Feb 2022 08:36:34 +0000

In reply to Irene.

Good question. You need to use the relative percentages available in the screenshot.
One example calculation below:
Sessions with Add to Basket
((9.64%/6.32%) – 1) * 100% = 53%

By: Irene

Irene — Fri, 04 Feb 2022 15:59:21 +0000

How did you calculate these?
Are more likely (53% higher perc.) to add a product to basket.
Are are far more likely (85% higher perc.) to enter the check-out.
Are are far more likely (72% higher perc.) to buy a product.

By: Paul Koks

Paul Koks — Thu, 05 Aug 2021 07:54:56 +0000

In reply to Paul Sheridan.

Hi there,

Thank you for your comment. I am not 100% sure whether that’s right actually, because how do you explain the 576 (= 9,6% of sessions with Add to Basket) in that case?
Let me know your thoughts as upon a closer look these numbers look odd!

Best,
Paul

By: Paul Sheridan

Paul Sheridan — Wed, 04 Aug 2021 10:24:42 +0000

Can you please clarify this comment under “How to Interpret the Report Data”
“In 90,4% of all sessions (5,445/6,021) a visitor goes to Add to Basket after seeing a product detail page.”
forgive me if I have misunderstood, but surely this should be 94.3% as the calculation should be the following;
Sessions with Product Views – No Basket Additions (5679) / Sessions with Add to Basket (6021)
(15,351 – 9,672) / 6,021 = 94.3%

By: Paul Koks

Paul Koks — Sat, 28 Mar 2020 08:43:22 +0000

In reply to Barb Davids. Thanks for the heads up, Barb! Actually, it should be the same. Did you maybe include the data from "today" in the comparison? One of the reports could have a short lag in receiving all data compared to the other. Also, maybe you had applied a segment to one of the reports that could impact the comparison?

By: Barb Davids

Barb Davids — Fri, 27 Mar 2020 15:54:22 +0000

Any ideas why all sessions in the shopping behavior would not equal the number of sessions in the time frame, say when you’re viewing the channel acquisition report? (p.s. Happy to have found this site! Such great information!) Thanks.

By: Paul Koks

Paul Koks — Mon, 09 Dec 2019 07:58:46 +0000

In reply to Jaron.

Hi Jaron,

I think there hasn’t been written/provided a clear guide on this. In my view, it relates to drop of activity between all sessions and no shopping activity.
So the zigzag explains the difference on the axis between two axis numbers shown.

Best,
Paul

By: Jaron

Jaron — Fri, 06 Dec 2019 14:55:15 +0000

Hello!

Great post as always. I wanted to ask about the zig zag line present in some of the screen shots above (All Sessions Funnel Step). How are we to interpret that? I’m having a hard time finding the definition.

By: Paul Koks

Paul Koks — Wed, 13 Feb 2019 08:34:04 +0000

In reply to Pete.

Hi Pete,

This is all based on your Enhanced Ecommerce implementation.

Best,
Paul

By: Pete

Pete — Tue, 12 Feb 2019 11:59:43 +0000

Hi there,
amazing post!
Quickly wanted to ask, whether anyone knows, how “Sessions with Product Views” is defined by GA. With other words: What is GA using as a trigger to define a PageView to be a Product Page View vs. a Homepage?