Comments on: Ultimate Collection of Powerful Google Analytics Segments (100+ Examples) https://online-metrics.com/segments/ Google Analytics Courses and Consulting Fri, 27 Dec 2019 13:44:41 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Paul Koks https://online-metrics.com/segments/#comment-48061 Fri, 27 Dec 2019 13:44:41 +0000 https://online-metrics.com/?p=15395#comment-48061 In reply to Ady.

Hi Ady,
The topic of defining use cases is very complex and requires a strategic approach – something I can’t really answer in a blog comment.
I highly recommend checking out “Measuring the Digital World” from Gary Angel (one of the greatest books I have read on this topic). There you will find some great pointers for dealing with this. Hope that helps!

Best,
Paul

]]> By: Ady https://online-metrics.com/segments/#comment-47976 Fri, 20 Dec 2019 18:35:08 +0000 https://online-metrics.com/?p=15395#comment-47976 Hi!
I am trying to segment my audience based on the use cases. As the audience is very diverse but at the same time the spillover on the pages they read on the site can belong to pages relevant to other use cases. When I create mutually exclusive segments based on pages using regex match, I can only account for only 30% of the data . What is the best way to do use case analysis for a website that has a lot of cross-over between different consumers of my content. Example: For AirBNB , we can segment use cases as hosts and renters. But in my case the divide is not clear at all. I turn to your blogs often to get insights. Thanks

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