Comments on: Ultimate Guide to Reduce Bounce Rate and Increase Conversions

By: Paul Koks

Paul Koks — Tue, 06 Jul 2021 13:07:01 +0000

In reply to Peter.

Hi Peter,

Yes, it can be more helpful when analyzing blog posts. But don’t interpret it in an isolated way. Also, look at your micro and macro conversions – bounce rate alone is not a strong enough indicator of performance.

Best,
Paul

By: Peter

Peter — Tue, 29 Jun 2021 09:48:13 +0000

Thanks for this helpful content Paul!

I just wonder that what do you think of adjusted Bounce Rate?

I’m currently producing blogpost for my website twice a month. Do you think that is is allow to get better insights via GA?

All the Best

By: Paul Koks

Paul Koks — Mon, 15 Apr 2019 06:52:00 +0000

In reply to john.

Hi John,
This is quite a tricky topic to explain.
Here is an example where bounce rate is higher than exit rate on home page.

Three sessions in total:
– Two entrances on homepage, both a bounce -> bounce rate on homepage is 100%.
– One entrance on “about us” page, visitor navigates to homepage, after to PDP and exits the website.

In this case the exit% on homepage will be lower than the bounce rate (66,66%). As in the third session the homepage is visited, but the user doesn’t exit there.

Hope this helps!
Paul

By: john

john — Sun, 14 Apr 2019 07:49:04 +0000

Hey Paul
I have a question about bounce rate and exit rate:)
In Behavior > All Pages report, Bouce Rate of pages in my site are more than exit rate (not always)
This is confusing me a little!
when user bounce on my home page, they exit too right? and beside that, some of non bounced user may exit at home page
So how could bounce rate can be more than exit rate?

By: Paul Koks

Paul Koks — Tue, 31 Oct 2017 09:18:46 +0000

In reply to PJ. Thanks for your comment! Yes, lowering the numbers of events tracked could lead to an increase in bounce rate; especially if you were tracking all hyperlinks and call to actions. This is only the case when the events where tracked as interaction events. Hope this helps!

By: PJ

PJ — Mon, 30 Oct 2017 18:20:01 +0000

Hi Paul, first of all I have to say that this is a great article so thanks for that.
Earlier this year I launched a new website and I noticed a significant increase of my bounce rate. With the former website I was using event tracking for all the clicks (hyperlinks and Calls to action), but it’s no longer the case with the new one. I only track a few of them. From what I understand, that could explain why my bounce rate increased. Does that make sense?

Thank you,

By: Paul Koks

Paul Koks — Wed, 17 May 2017 06:54:04 +0000

In reply to Alexandra Marques.

Hi Alexandra,

Thank you for your comment. The bounce rate is the number of sessions where the entry page is also the exit page and where the user didn’t further interact with the page.
So in case you set up event tracking (as an interaction hit), a click on a certain element. might impact your bounce rate. Without event tracking implemented a bounce is a single page session.

Hope this helps!
Paul

By: Alexandra Marques

Alexandra Marques — Tue, 16 May 2017 14:44:38 +0000

Hello! Great article.
I keep reading about the Bounce Rate but there is something I still don’t get. I’ve come to understand the Bounce Rate is the number of sessions with only one pageview (is this a right vision?). That the user comes to the page and that’s the only page he/she sees before going away. But sessions are involved, so my question is: If you come to the page and you don’t act upon it, how does it coun’t as a session with only one page? Shouldn’t there be more hits to be a session?

Best regards,

Alexandra

By: Paul Koks

Paul Koks — Thu, 09 Feb 2017 09:00:46 +0000

In reply to Raj Sharma. Thanks and I am glad you like it!

By: Raj Sharma

Raj Sharma — Thu, 09 Feb 2017 08:25:48 +0000

You have shared a wonderful post it’s very informative. Thanks for sharing it.