Thanks Paul !

Hi Tushar,

I think this is due to an incorrect implementation – they have changed in many times in the past.

Can’t provide a direct solution now.

Best,
Paul

Thanks Paul !
Unique page view of products won’t work for google merchandising store as most user add product to cart from product listing page itself. I was referring Quickview event but 35% of its labels are not populated as per GA report.
I can’t use product click (metrics from enhanced ecommerce) as it is hit (not unique hit) like page detail view (metric from enhanced ecommerce).
I also analyzed tracking using GA/GTM debugger and reffered ENH.Ecom tab. I found that Product Click is set with null values when a hit is sent by clicking on product from listing page. But product name is set when add to cart or view product detail buttons are clicked. Considering this tracking using ENH.Ecom tab, product click metric of product/ product list performance metric of enhanced ecommerce is not summing up. So I am confuse, if its incorrect tracking or I am analyzing tracking incorrectly. So how best we can calculate unique product views from google merchandising store.

Hi Tushar,

The product detail view metric is based on total number of product detail views, not unique.

Potentially, you could work with calculated metrics to built other (like unique views) metrics.

Best,
Paul

Thanks for such a nice explanation. In case of Google Merchandising store (GMS), I want to build product conversion rate (defining as – Unique Product Purchases/ Unique Product Views). Struggling in defining Unique Product View (if 2 products are clicked 5 times in a session, unique product view would have value 2) as I can’t define it using PDP considering user can skip PDP and directly add product to cart and checkout. Can you please suggest how to define Unique Product Views? I am using quickview event but it is coming (not set) for 30% of sessions. I am not sure if Product Detail View metric is unique product views or just product views.

Thank you Felipe! I have made a few corrections and will think about explaining it in the most easy way. This is rather challenging to put in simple words.

The screenshot shows the opposite that’s for sessions and 0.24% for sessions – although I would have expected rather what you mentioned the user-based conversion rate to be higher in the screenshot it is not.