Metrics and dimensions in GA4 are the building blocks of every report and analysis. In this post you will learn how to best leverage these key elements of …
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How to Best Use Comparisons in Google Analytics 4 (GA4)
In Google Analytics 4, you can use comparisons to compare subsets of data. This in addition to segments which we've already explored in one of my previous …
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How to Leverage Custom Insights in Google Analytics 4
Custom insights in GA4 let you harnesss the power of machine learning in combination with your own data-driven skills. In this post you will learn how to use …
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