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Latest Blog Posts

conversion rate drop

April 14, 2014 By Paul Koks 2 Comments

How to Analyze a Conversion Rate Drop in 8 Steps

For a lot of companies the conversion rate is one of the key metrics to monitor and optimize. Heart rates go up and down when online shop owners see their CR is …

[Read more...] about How to Analyze a Conversion Rate Drop in 8 Steps

comparison goals vs. e-commerce

March 24, 2014 By Paul Koks 6 Comments

Goals vs. E-Commerce Transactions in Google Analytics

Are you confused about when and how to use goals vs. e-commerce transactions? Well, don't worry. It is not easy at first. I have helped many organizations to …

[Read more...] about Goals vs. E-Commerce Transactions in Google Analytics

Google Analytics pitfalls

March 17, 2014 By Paul Koks 6 Comments

How to Overcome The 10 Most Common Google Analytics Issues

Are you unsure about your Google Analytics set up and data collection process? Well, you are not the only one! Using Google Analytics for reporting and …

[Read more...] about How to Overcome The 10 Most Common Google Analytics Issues

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