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Latest Blog Posts

annotations in google analytics

September 15, 2014 By Paul Koks 6 Comments

How to Use Google Analytics Annotations for Better Insights

If you are like me, you are not solely interested in "what", but even more in "why" and "how" questions. More challenging and better optimization possibilities, …

[Read more...] about How to Use Google Analytics Annotations for Better Insights

analyze website data

September 9, 2014 By Paul Koks Leave a Comment

How to Effectively Analyze Website Data in Google Analytics – 10 Steps

Do you have a process that helps you analyze website data in a smart way? If you don't have it or think it can be improved, I recommend to read this post very …

[Read more...] about How to Effectively Analyze Website Data in Google Analytics – 10 Steps

digital analytics challenges

June 16, 2014 By Paul Koks Leave a Comment

Five Challenges in Today’s Digital Analytics World

In every market and in every profession there are always challenges we need to face. In the digital analytics world I see these challenges growing every day. …

[Read more...] about Five Challenges in Today’s Digital Analytics World

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