A few weeks ago I wrote a post on adjusted bounce rate. I did explain why you should consider changing the default bounce rate calculation. And how to set this …
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Latest Blog Posts
Case Study Booking.com: 33 Persuasion and Optimization Tricks
Booking.com, a great example of an online company that really knows how to play the online marketing game! With conversion rates far above market averages, …
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Segments in Google Analytics: Update User Interface
Another great update in Google Analytics: the segments building UI is renewed! In this short post I elaborate on the benefits of the new interface and how it …
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