Looking at averages of unsegmented data is misleading. Analyzing segmented data and distributions instead might directly feed your insights and optimization …
[Read more...] about 10 Differences Between View Filters and Segments
Latest Blog Posts
How to Leverage Sequence-Based Segments in Google Analytics
Do you want to learn how to use sequence-based segments in Google Analytics? In this post I will unlock the secrets behind leveraging sequential segments. I …
[Read more...] about How to Leverage Sequence-Based Segments in Google Analytics
Improve Your A/B Tests with Five Simple Questions
Conversion optimization isn't easy and remember, there is no quick way to success. It’s a must to have a proper process and the right resources in place. …
[Read more...] about Improve Your A/B Tests with Five Simple Questions