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Latest Blog Posts

Profit and Loss

Paul Koks / April 11, 2017

Leverage Gross Profit Data to Enhance Your Google Analytics Insights

Getting the default Enhanced Ecommerce implementation working is great, but can you fully optimize on revenue and conversion rate metrics? I have discovered a …

[Read more...] about Leverage Gross Profit Data to Enhance Your Google Analytics Insights

Product Performance

Paul Koks / March 21, 2017

33 Google Analytics Insights from Enhanced Ecommerce and Segmentation

Implementing Enhanced Ecommerce is just the start. Asking the right questions is key to generate insights that drive change. This is crucial if you are running …

[Read more...] about 33 Google Analytics Insights from Enhanced Ecommerce and Segmentation

Google Analytics referrals

Paul Koks / February 28, 2017

How to Solve Six Common Issues in The Google Analytics Referrals Report

Do you analyze your traffic channels by source/medium or via channel groupings? You have to carefully read this article if you evaluate referral traffic by …

[Read more...] about How to Solve Six Common Issues in The Google Analytics Referrals Report

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