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Latest Blog Posts

Custom Channel Grouping - Admin

Paul Koks / June 11, 2019

Top 5 Reasons to Create Custom Channel Groupings in Google Analytics

In Google Analytics you have the option to set up both Default and Custom Channel Groupings. In this post I will demystify Custom Channel Groupings and how you …

[Read more...] about Top 5 Reasons to Create Custom Channel Groupings in Google Analytics

Traffic sources flowchart

Paul Koks / May 7, 2019

In-Depth Guide on Direct Traffic in Google Analytics

Direct traffic, one of the greatest myths in Google Analytics. I believe over 90% of the GA users out there don't know the real truth behind it. Let's change …

[Read more...] about In-Depth Guide on Direct Traffic in Google Analytics

Naming conventions intro

Paul Koks / April 9, 2019

11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager

Naming conventions are a crucial aspect of the Google Analytics setup. Embed this in your Analytics strategy and you will greatly improve your productivity and …

[Read more...] about 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager

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