You won't get far if you offer great products, but unconvincing product pages. In this post you learn several techniques for analyzing product page performance …
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Deep-Dive into Leveraging Hit-Scoped Segments
In Google Analytics you can apply user, session and hit-scoped segments. In my experience, just a few people are aware of the last category of segments. Let's …
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Google Analytics Scope: You Don’t Want to Ignore It!
Collecting data in Google Analytics is very straightforward, but not fully understanding the "scope" of your metrics and dimensions will get you into …
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