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Latest Blog Posts

Two Data Streams

Paul Koks / September 15, 2020

25 Key Differences: Google Analytics App + Web vs Universal Analytics

What's the difference between Google Analytics App + Web and Universal Analytics? In this blogpost we will explore the differences between both versions of …

[Read more...] about 25 Key Differences: Google Analytics App + Web vs Universal Analytics

Enhanced Measurement - Page VIews

Paul Koks / July 28, 2020

In-Depth Guide on Enhanced Measurement in Google Analytics 4 (GA4)

Saying "yes" to automating parts of your Google Analytics 4 setup sounds like a no-brainer to many, but are there any drawbacks? In this post I will share my …

[Read more...] about In-Depth Guide on Enhanced Measurement in Google Analytics 4 (GA4)

Four Segments - Landing Pages

Paul Koks / June 9, 2020

10 Strategies to Effectively Manipulate Google Analytics Data

In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. In this blogpost you will learn about the smartest tactics …

[Read more...] about 10 Strategies to Effectively Manipulate Google Analytics Data

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