Comments on: How to Quickly Discover and Solve (Not Set) Issues in Google Analytics https://online-metrics.com/not-set-google-analytics/ Google Analytics Courses and Consulting Tue, 26 Jul 2022 07:44:44 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Paul Koks https://online-metrics.com/not-set-google-analytics/#comment-46834 Fri, 18 Oct 2019 06:45:17 +0000 https://online-metrics.com/?p=13586#comment-46834 In reply to CK.

In general, the Source and Medium should always be populated. Either they are automatically recorded (e.g. organic, direct, referral), or tagged with custom UTM parameters (e.g. affiliates, email). If you see (not set) as the source and/or medium, it is likely from a mistagged link. So you need to correctly tag all the channels that are – on default – not recognized by Google. And make sure to set the source and medium parameter.

]]> By: CK https://online-metrics.com/not-set-google-analytics/#comment-46824 Thu, 17 Oct 2019 20:32:40 +0000 https://online-metrics.com/?p=13586#comment-46824 I have a lot of Source/Medium data (23%) that is set to (not set). Are you saying that every URL on our site should be tagged with a Google Tracking parameter? Or only the URLs we share in ad campaigns, email blasts and other shares?
Thanks in advance.

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