Comments on: 11 Ways to Leverage Naming Conventions in Google Analytics and Tag Manager

By: Paul Koks

Paul Koks — Thu, 11 Apr 2019 06:51:48 +0000

In reply to DrPaul. Thanks for the heads up and great suggestions!

By: Paul Koks

Paul Koks — Thu, 11 Apr 2019 06:50:48 +0000

In reply to Tim. Thank you Tim and that's a great tool for sure!

By: Tim

Tim — Thu, 11 Apr 2019 05:10:32 +0000

super important to have an elaborate utm convention. We use utm-builder.com where you only have to click on the utms and can`t mess things up. I agree setting up alerts is also useful!

By: DrPaul

DrPaul — Wed, 10 Apr 2019 23:23:35 +0000

Nice stuff! Really like your naming conventions. The only thing I’ll add is how I do my GA Event Tracking. I add a hyphen to nearly double the amount of ‘slots’ in the event tags and use the following structure:

Event Category: [page type] – [place on page]
Event Action: [what was interacted with] – [how it was interacted with]
Event Label: [unique detail] – [timestamp]

For example:
Event Category: article – header
Event Action: menu – click
Event Label: start here – 20190411 09:21

By: Paul Koks

Paul Koks — Wed, 10 Apr 2019 06:43:32 +0000

In reply to Krista. Thanks for the heads up Krista! Yeah, adding alerts (with naming conventions) can be pretty powerful to monitor your data and take the right action.

By: Krista

Krista — Tue, 09 Apr 2019 16:36:50 +0000

This was super helpful! We already use some of these naming conventions for our GA account, but I’d never thought about adding alerts. Thanks for the tips.