Comments on: Why to Define Macro and Micro Goals

By: Paul Koks

Paul Koks — Wed, 12 Jun 2019 12:07:49 +0000

In reply to Melody.

This is a great starting point. You can always modify the list a bit later, based on new insights.
Further, whether each of these are event or destination goals depends on your measurement plan. For example, “email subscribe” and “sign in an account” could be a destination-based goal when these are on a unique URL.
It’s best to interpret most of these goals in context of your macro goal(s) or other micro goals. “Page Views per visit” doesn’t say a lot on it’s own.

By: Paul Koks

Paul Koks — Wed, 12 Jun 2019 12:04:35 +0000

In reply to Melody. You are right Melody, it's better to target a specific niche instead of trying to reach everyone and reaching no one. The sooner you define your goals the better.

By: Melody

Melody — Wed, 12 Jun 2019 11:12:23 +0000

Hello Paul, I defined the following micro goals for my e-commerce website. Is it actionable? All should be set as event goals in GA, right?

email subscribe
add to cart
add to wishlist
buy button hit
search bar hit
check review
chat with us
Category page views for that product set
Page Views Per Visit
Take a phone call
sign in an account
social share
View return policy >5 s

Best regards,

By: Melody

Melody — Wed, 12 Jun 2019 10:26:45 +0000

If we only focus on the users that convert, then we will miss many useful data of non-converting users! Each type of people can be satisfied within one website. But in my opinion, as a startup business, we can focus on one type of specific people which is most likely to convert.
Micro goals should be planned and defined in advanced!
Thank you, Paul.

By: Paul Koks

Paul Koks — Sat, 16 Mar 2019 09:30:22 +0000

In reply to Alex.

Hi Alex,
Thanks for your comment, I really appreciate it!
In addition you might want to check out this article then:
https://online-metrics.com/analytics-goals/

I believe it will be a great help for you as well.

Best,
Paul

By: Alex

Alex — Fri, 15 Mar 2019 16:46:00 +0000

Paul,
As a recent reader of yours, I have to tell you how much I’m enjoying your resource articles, especially this one. They’re succinct and actionable which is more than I can say for the majority of resources I run into. I most enjoy the tone they’re written in. It feels friendly and not forced.

I help build campaigns at a startup agency so this article, in particular, is helping me create a measurement plan that stems from the overall business goals we’ve set up for each client.

Thanks again, man
All the best.