Comments on: The Impact of Intelligent Tracking Prevention on Your Google Analytics Data

By: Paul Koks

Paul Koks — Fri, 22 Jan 2021 08:01:14 +0000

In reply to Oliver Paton.

Hi Oliver,

That sounds like another way of addressing it and I think both methods carry their value in learning more about it.

Best,
Paul

By: Oliver Paton

Oliver Paton — Thu, 21 Jan 2021 18:23:46 +0000

I’m not sure you are using the best metrics for this.

I belive that clearing down of cookies would result in escalated visitors. You can therefor index visits per visitor in safari vs chrome to see the real effect.

By: Paul Koks

Paul Koks — Tue, 01 Dec 2020 15:08:27 +0000

In reply to Glenn. Interesting thought Glenn! This could be partly true, we never know exactly unless we carefully investigate (based on historical data). However, a large group of these visitors might come back the second time after one or twee weeks maybe. Cookie issues are very common in that case.

By: Glenn

Glenn — Fri, 27 Nov 2020 16:26:37 +0000

Maybe I overthink this — Isn’t the hypothesis the opposite?
Focusing on evt post 1 day (in ITP 2.2) to evaluate how much is off.
Could it be possible to consider that people who convert after more than 1 day have a higher likelihood of having the correct source/medium attributed to them since they visited multiple times to keep their cookie alive. And that almost all traffic coming from ITP impacted browsers converting in a single day will have the wrong source/medium attached to it (or at least should/could be omitted for MCF analyses)?

By: Matteo Zambon

Matteo Zambon — Sat, 25 Jan 2020 10:57:55 +0000

In reply to Paul Koks.

Sure :)
This is the link to my article https://www.tagmanageritalia.it/how-to-install-cookie-saver-and-save-you-from-itp-and-cookiegeddon/

By: Paul Koks

Paul Koks — Wed, 08 Jan 2020 09:02:41 +0000

In reply to Sally.

Hi Sally,

Conversions will be attributed to Safari, but to a different medium (often “Direct” traffic).

Best,
Paul

By: Sally

Sally — Wed, 08 Jan 2020 05:44:21 +0000

Hi Matteo, thanks for this. Where are these conversions being attributed to if not to Safari? Thanks

By: Paul Koks

Paul Koks — Mon, 09 Dec 2019 07:52:39 +0000

In reply to Matteo Zambon.

Hi Matteo,

Thanks for your comment, feel free to share it in the comments section and I might be able to embed it in the post.

Cheers,
Paul

By: Matteo Zambon

Matteo Zambon — Thu, 05 Dec 2019 14:19:10 +0000

I used Cookie Saver (I wrote an article on how to implement it with GTM).
It’s a really smart solution

By: Paul Koks

Paul Koks — Thu, 24 Oct 2019 09:08:57 +0000

In reply to CF.

Hi there,
Thanks for the heads up! I haven’t explored this in great detail yet, but please read this article from Simo (https://www.simoahava.com/analytics/itp-2-1-and-web-analytics/) to get an update on ITP 2.3. With regards to Firefox – very minimal impact as this is targeted towards third-party cookies.

Best,
Paul