Comments on: How to Implement Google Analytics via Google Tag Manager in Record Time

By: Paul Koks

Paul Koks — Wed, 06 Oct 2021 09:01:15 +0000

In reply to david.

Hi David,

Thank you for the heads up – I have updated the link. It should work now!

Best,
Paul

By: david

david — Tue, 05 Oct 2021 16:05:45 +0000

Hi Paul,

Thanks for valuable information, y have a problem with the url in the step 6, looks like doesn’t found.

By: Paul Koks

Paul Koks — Mon, 22 Jun 2020 07:02:51 +0000

In reply to Ian Oates.

Thanks for the heads up Bow! :-)
Hardcoded refers to embedding scripts directly on the website instead of implementing them via a tag management solution, e.g. GTM.
It sounds like you have set (most of) the scripts via GTM which is more efficient in the long run and less error-prone.

By: Ian Oates

Ian Oates — Fri, 19 Jun 2020 14:35:07 +0000

Hi Paul,
Just found this article yesterday and it’s been such an enormous help. Thank you very, very much for putting it together.

I’m not sure, however, I understand what you mean when you talk about “hardcoded scripts”. Can you please explain? I’ve only got one personally created GTM tag and the ones I downloaded from LunaMetrics.
All the best,
Bow

By: Paul Koks

Paul Koks — Wed, 24 Jan 2018 10:08:16 +0000

In reply to Roger.

Hi Roger,
You want to create a new property for the same domain and implement GTM there.
For example:
– Hardcoded – 123456789-1
– GTM – 123456789-2
After you have gathered enough data in the GTM property (same website) and the data matches with the old property (not exactly, but not too big differences), you can switch the Google Analytics variable in GTM to 123456789-1 so that the data flows in the original property. Further, you can move any hardcoded tracking (that is replaced) then as well.
Hope this helps!
Paul

By: Roger

Roger — Tue, 23 Jan 2018 21:43:57 +0000

Hi Paul,
When you say create new property and name it – 2, are you suggesting to use same domain? or implement GTM in another domain? That point is confusing and is most important. Please add little more clarity. Thanks.

By: Paul Koks

Paul Koks — Mon, 19 Jun 2017 13:40:49 +0000

In reply to Michael Moore.

Hi Michael,

To be honest, as the ecommerce implementation differs quote a lot, it’s very hard to find a precise guide. Have you tried the support pages of Google Analytics? I would recommend to do some searches on “google tag manager enhanced ecommerce” to find an article that matches. Set up a separate property first for ecommerce testing and migrate after. Best, Paul

By: Michael Moore

Michael Moore — Thu, 15 Jun 2017 12:18:45 +0000

Hi Paul, any tips for e-commerce tracking? We have all that GA data hardcoded on our confirmation page. Is there a guide to migrate that to GTM?

By: Paul Koks

Paul Koks — Wed, 12 Apr 2017 12:30:46 +0000

In reply to Vipul.

Hi Vipul,

You don’t want to mix app and website data. So I recommend to set up at least two properties: one for web/mobile and one for the app.
Regarding app tracking, I recommend to check out LunaMetrics’ blog:
http://www.lunametrics.com/blog/2017/04/11/firebase-hybrid-app-tracking/
http://www.lunametrics.com/blog/2016/10/18/firebase-analytics-for-apps/

Best,
Paul

By: Vipul

Vipul — Wed, 12 Apr 2017 12:08:26 +0000

Hi,
I have to implement GA using GTM for my company and a single reporting suite is going to contain data from web, mobile site and app. How can I go about getting all three platforms’ data in a single property?
Thanks,
Vipul