Hi Azfer,
This is a very complex topic and quite hard to fully explain in a blog comment.

In general:
Sequential segments
– You can use the +Add Filter to build advanced USER level segments. But I hardly user them in practice.
– But most often, you simply want to build a segment without the +Add Filter to analyze a particular flow.

Condition segments
– +Add Filter is most often used for building advanced USER level segments. For example, when excluding and including particular USER behaviour at the same time.
– When you build session level segments, you can almost always stack them with AND/OR.

Maybe I will write a separate blogpost with examples in the future, but just keep in mind that when segmenting USERS it might be useful.
Always think first what sessions/users you want include and try out what result your segments gathers.

Best,
Paul

Similarly, how is +Add Filter button in a Sequence segment different from the ‘OR’ and ‘AND’ operators? https://www.screencast.com/t/am2roa3Ai

I’m aware of the impact of using the ‘AND’ and ‘OR’ operators in the same step or condition but have been confused when we add multiple conditions or steps. Your help is greatly appreciated.

Thanks!

Hi Dmytro, thank you for your comment. I am not sure about your question, but here is my take on this. Sequential segments cannot be used in the “top conversion paths” report, although the “top conversion paths” can show you also a sequence of media/channels that drove the visitor to your site before converting. However, because of multi-device / browser behavior this is never fully accurate. In the “top conversion path” direct traffic get’s the conversion when it is the last channel that drove the visitor before converting. In the other reports, direct traffic cannot override organic or campaign sources. Sequential segments have a different meaning and can be more broadly used to explore segments if compared to the “top conversion paths” report. Hope this helps! Paul