Comments on: Leverage Gross Profit Data to Enhance Your Google Analytics Insights

By: Paul Koks

Paul Koks — Fri, 12 Feb 2021 15:48:20 +0000

In reply to Martijn Scholten.

Hi Martijn,

Please see:
https://support.google.com/analytics/answer/6014981?hl=en&ref_topic=6064618

The data files must be uploaded in CSV (comma separated values) format.

Best,
Paul

By: Martijn Scholten

Martijn Scholten — Thu, 11 Feb 2021 12:44:14 +0000

Hello,
I tried to make this work with 2 products but it always takes the cost of goods of the first product.

Any tips on the csv file? Do I use tab or comma?

By: Laurent

Laurent — Fri, 08 Jan 2021 19:06:51 +0000

In reply to Alistair.

Hi,

I have the same impression. Did you find a solution for this?
My product costs appear to be exceeding my revenues because they seem to be added too much and not only on purchases :/

By: Peter Hegyi

Peter Hegyi — Mon, 12 Aug 2019 08:50:51 +0000

In reply to Paul Koks.

Hi Paul, thanks a lot, I will try to post my question to the forum.
Cheers,
Peter

By: Paul Koks

Paul Koks — Thu, 01 Aug 2019 15:02:04 +0000

In reply to Peter Hegyi.

Hi Peter,
Unfortunately, I have no experience with such a setup. And actually, I believe you can’t get it to work in that way as custom metrics (for Enhanced Ecommerce) are set at the product-level, not transaction. This is how you configure it in GA.
Your best try would be to ask your question in a broader place: https://support.google.com/analytics/community?hl=en. Let me know what you hear back!

Best,
Paul

By: Peter Hegyi

Peter Hegyi — Thu, 01 Aug 2019 13:02:22 +0000

Hi Paul,
Thanks for the perfect article, I would like to ask you for advice. We sell personalized T-shirts, this means that calculating product costs is much more complicated, because it consists of BASE TSHIRT COSTS + PRINT COSTS ( there can be multiple prints, and also each print may cost different sum ), so we decided to calculate COGS for each TRANSACTION on the server-side, and we want to import it via custom metrics to Analytics ( as a part of transaction data ) , is there any way how to import it, but not on PRODUCT level ?
Any idea how would you recommend us to do it? Thanks a lot for your advice, Peter

By: Paul Koks

Paul Koks — Wed, 31 Jul 2019 06:42:02 +0000

In reply to Robin.

Hi Robin,

Not sure what’s going on there, but as one good thing to do is to leave a note here:
https://support.google.com/analytics/community?hl=en

There might be someone out there who can further support (in a different way) with solving the issue.

Best,
Paul

By: Robin

Robin — Tue, 30 Jul 2019 11:20:34 +0000

Have tried 4 different GA companies to try and get this working successfully and still no luck. Don’t know who to ask next. Any recommendations? Everyone I spoke to and shared this article with said “Yes, shouldn’t be a problem”. Each one failed and eventually gave up without being able to articulate what the problem actually was.

By: Paul Koks

Paul Koks — Tue, 23 Jul 2019 07:01:21 +0000

In reply to Mike.

Hi Mike,

Thanks for your comment. Product scoped custom metrics only work within an Enhanced Ecommerce setup. So I recommend looking into an EE implementation.

Best,
Paul

By: Mike

Mike — Fri, 19 Jul 2019 18:30:17 +0000

Once again great post, Paul. Thank you for taking the time to write it. One question though, does this only work when you have Enhanced Ecommerce enabled? I have everything set up but the Cost of Goods and Gross Profit numbers are incorrect. The Cost of Goods custom metric is reporting zero and the Gross Profit matches the product revenue. I assume this is caused by the Cost of Goods being zero, but I can’t figure out why.

I’ve uploaded the data and also waited 24 hours.