Comments on: In-Depth Case Study: Top 25 Takeaways from The Google Analytics Demo Account

By: Paul Koks

Paul Koks — Wed, 12 Jul 2017 09:22:29 +0000

In reply to Jacob Kildebogaard. Thanks for your comment Jacob! :-) Yeah, that would be a nice one too.

By: Jacob Kildebogaard

Jacob Kildebogaard — Wed, 12 Jul 2017 07:42:21 +0000

Great walk through. A good add on would be to show the calculated metrics calculationssetup :)

By: Paul Koks

Paul Koks — Thu, 17 Nov 2016 14:03:03 +0000

Good questions Carlo! Please read below:

“Thresholds are applied to prevent anyone viewing a report from inferring the demographics or interests of individual users. When a report contains Age, Gender, or Interest Category (as a primary or secondary dimension, or as part of an applied segment), a threshold may be applied and some data may be withheld from the report. For example, if there are fewer than N instances of Gender=male in a report, then data for the male value may be withheld.

If a threshold has been applied to a report, you will see a notice below the report title.”

In short, the smaller the sample, the higher the chances a threshold will be applied.

By: Carlo

Carlo — Wed, 16 Nov 2016 13:50:44 +0000

Hi Paul,
Great explanation on the demo account, I have (another) small question though: when I segment on US > age 25-34, it’s not possible to see data for the Product Performance as “some data was removed when a treshold was applied”. Do you know why Google filtered this?

By: Paul Koks

Paul Koks — Sat, 22 Oct 2016 08:20:35 +0000

In reply to Redhawk. You're completely right! And great to hear you like the post!

By: Redhawk

Redhawk — Sat, 22 Oct 2016 07:32:30 +0000

Great work! Love that the GMS has in some respects a substandard GA setup. I think the best way to learn is from your mistakes, they stay with you a lot longer!!

By: Paul Koks

Paul Koks — Tue, 30 Aug 2016 07:34:28 +0000

In reply to Adeniyi. Thanks for your comment and I am glad you like it! Paul

By: Adeniyi

Adeniyi — Thu, 25 Aug 2016 14:31:29 +0000

Great and educative as usual. Thanks for putting this together

By: Paul Koks

Paul Koks — Wed, 24 Aug 2016 11:56:51 +0000

In reply to Vlad. Thanks for your comment Vlad. It's true that "search.yahoo.com" appears as a referral. But since it accounts for less than 10 sessions in four months time it's not such a big deal. :-)

By: Vlad

Vlad — Tue, 23 Aug 2016 16:06:56 +0000

Google did not include any search engines into Organic Search Sources. So “search.yahoo.com” appears as a referral in Source/Medium reports.