Comments on: The Secrets Behind Google Analytics Conversion Rate

By: Paul Koks

Paul Koks — Mon, 14 Oct 2019 07:42:58 +0000

Hi Chirantan,

Unfortunately, within GA it will remain a challenge in this report. The report is ok, as long as you know the limitations.

Best,
Paul

By: Chirantan Deb

Chirantan Deb — Fri, 11 Oct 2019 21:28:22 +0000

Hi Paul,
Is there anyway I can set up my GA account to view the data in behaviour flow more accurately.
If you see, they mostly divide the traffic uniformly (or in a certain proportion) all the time and show up the numbers, which doesn’t make sense in real world.

By: Paul Koks

Paul Koks — Tue, 05 Dec 2017 08:21:28 +0000

In reply to S. Good question. In Pete's example it is 100% as he buys the four products in one session. A goal completion is capped at 1 per session. Keep in mind dat CR% based on goal completions and transactions are two different things (ecommerce vs goals). In addition, it also depends on the time period that you select. Cheers, Paul

By: S

Mon, 04 Dec 2017 16:44:12 +0000

Hello Paul,
I want to get user level conversion rate in GA.
= user with a transaction / all users
Using your example above re: Pete, his user level CVR should be 100% however using GA’ s calculated metric = goal completions / all users wouldn’t that equate to 400% ?
Unless a goal completion is capped at 1 per user?

Thanks!

By: Paul Koks

Paul Koks — Mon, 01 May 2017 06:33:22 +0000

In reply to Juan. Thanks for your heads up and I am glad to hear the content grouping worked out for you Juan!

By: Juan

Juan — Sun, 30 Apr 2017 23:48:54 +0000

In reply to Paul Koks.

Thank you Paul… I created the content grouping, was the best solution-
Like usual your post are very useful

By: Paul Koks

Paul Koks — Tue, 14 Feb 2017 07:53:42 +0000

In reply to Juan.

Hi Juan,

I think this approach should work.

You can do two things to make sure your approach is correct.
– Build a RegEx in your landing page report that captures one section and look at the overall numbers on top of each column.
– Set up a content grouping and different groups that cover each section of your website. You can more easily evaluate the section numbers then by using “Landing Content Group” as your dimension.

More information:
– online-metrics.com/regular-expressions/
– online-metrics.com/google-analytics-content-groupings/

Best,
Paul

By: Juan

Juan — Mon, 13 Feb 2017 19:58:28 +0000

In reply to Paul Koks.

Thank you Paul!

It’s more easy just like you say, but in that case I’m evaluating just the performace from the landing page.
I think the issue is that one thing is the CR from a landing page and we want to know the perfomance from a complete section from our site.
We have four main section in our site. Each one has a landing page.
If I want to know the performace from each section then I calculate Conversion / unique page views (A)

But the convertion rate for the landing page is diferent (Conversion / sessions) (B)

Example:

Section 1: unique page views 23500
Goal 1: 1040
Session from Landing page 1: 12973
Conversion from landing page 1: 378

A = 1040/23500
Section CR = 4.4%

B= 378/12973
Landing page CR = 2.91%

What do you think? Is a correct approach?
I’d appreciate your opinion

By: Paul Koks

Paul Koks — Mon, 13 Feb 2017 14:44:19 +0000

In reply to Juan.

Hi Juan,

This will be rougly the same so for a good indication this is a proper way.
However, why not define a goal so you can automatically calculate/review the conversion rate of each of your landing pages? Session-level conversion rate metrics are directly available in this case.

Paul

By: Juan

Juan — Sat, 11 Feb 2017 18:21:00 +0000

Hi Paul
I’ve been analysing my landings pages, and I know that I have to calculate the conversion rate like objectives/sessions
But, if an unique page view is equivalent to a page view for session, Is it an error to calculate conversion rate like objectives / total of unique page views (instead of sessions?