Comments on: 25 Key Differences: Google Analytics App + Web vs Universal Analytics

By: Paul Koks

Paul Koks — Fri, 03 Dec 2021 08:32:22 +0000

Hi Peter,
Both the event as well as the conversion are not measured if the user does not consent and thus is not tracked.
Best,
Paul

By: Peter Starzynski

Peter Starzynski — Thu, 02 Dec 2021 15:45:44 +0000

Hello Paul, do you know how marking an event as a conversion affects the user who has not consented to data processing? Thank You!

By: Paul Koks

Paul Koks — Tue, 09 Nov 2021 10:42:54 +0000

In reply to Mochen Kitchen. Yes, everything has changed quite a bit. Just let me know if you have any questions regarding that topic.

By: Mochen Kitchen

Mochen Kitchen — Tue, 09 Nov 2021 10:14:09 +0000

Hey Paul,
I’m trying to get my head around such a simple thing as Campaign tagging for A+W. UTM etc.

By: Paul Koks

Paul Koks — Fri, 15 Jan 2021 10:44:37 +0000

In reply to ARCHANA. You can a lot by yourself if you are skilled in GTM/GA. And it's helpful if you have some JavaScript knowledge as well. It really depends on what you are going to measure and how you want to retrieve the data. For example, a dataLayer is usually implemented by a developer.

By: ARCHANA

ARCHANA — Fri, 15 Jan 2021 07:33:56 +0000

Good article. I would like to read more, but will these new parameters work and upgrade Google tics analytics with minimal coding knowledge set by users’ standard or will they need to be installed by developers in your opinion?

By: Paul Koks

Paul Koks — Fri, 13 Nov 2020 08:01:34 +0000

In reply to Ronnie.

Hi Ronnie,

In general to get the most out of the implementation, you will usually always work together with developers.
It really depends on what you are trying to achieve, but basic things can be done by anyone with a bit of coding knowledge. Again, it is all about what you are trying to setup.

Best,
Paul

By: Ronnie

Ronnie — Wed, 11 Nov 2020 16:50:43 +0000

Great article. I have to read up more but will these new parameters be able to be worked on and setup by standard to advanced Google Analytics users with minimal coding knowledge or will they need to be setup by developers in your opinion?

By: Paul Koks

Paul Koks — Thu, 29 Oct 2020 07:52:13 +0000

In reply to youmovies.

Hi there, campaign tagging works exactly the same as in Universal Analytics. However, it seems that in GA currently only the medium, source and campaign parameter are supported.
Please also see: https://developers.google.com/analytics/devguides/collection/ga4/tag-guide
“Audiences let you segment users in ways that are relevant to your business. You can combine events, parameters, and user properties along with the Source, Medium, and Campaign dimensions to create practically any subset of users.”

By: youmovies

youmovies — Wed, 28 Oct 2020 21:50:54 +0000

Hi Paul,
I am trying to get my head around such a simple thing as Campaign tagging for A+W. UTM etc.