Funnel tracking and analysis in Google Analytics 4 is much more powerful than in Universal Analytics. Read this blogpost to learn how to leverage funnels in GA4. You can define both goal and Ecommerce funnels in Universal Analytics, but there are certain limitations and goal funnels are not that useful in my opinion. Now, in … Continue reading In-Depth Guide on Funnel Tracking in Google Analytics 4 (GA4)