Comments on: Event Tracking and 10 Fundamental Questions to Answer First

By: Paul Koks

Paul Koks — Thu, 21 Jan 2021 08:38:59 +0000

In reply to Nicky.

Hi Nicky,

There can be a very specific reason here, so unfortunately I won’t be able to advice. There might be a different code base behind it, if it works on Desktop, but doesn’t work on Mobile.

Please also see:
https://www.upbuild.io/blog/device-specific-gtm-tags/

Best,
Paul

By: Nicky

Nicky — Wed, 20 Jan 2021 23:00:38 +0000

Hi Paul,

I just met you while I was just searching on the web to understanding why my click events based on a mobile device, couldn’t see in my Google Analytics reports.
I checked my events in the container, GTM. And I can’t figure out why nothing is firing on mobile.

Trigger type = Click All Elements – Some Clicks

Could you have any advice?

Thank you!

By: Paul Koks

Paul Koks — Wed, 20 Jan 2021 11:10:10 +0000

In reply to Alessandro.

Hi Alessandro,
Thanks for the heads up!
Video that plays automatically -> I would set “non-interaction: true”.
Video that requires an action from the user to play -> I wouldn’t set “non-interaction” to true.

Best,
Paul

By: Alessandro

Alessandro — Tue, 19 Jan 2021 17:40:17 +0000

Like as always, great article Paul.
Just one question about the video “play” event:
Kind of this play events, should be “non-interaction: true”?
Thanks in advance.

By: Paul Koks

Paul Koks — Tue, 19 Jan 2021 13:17:12 +0000

In reply to Kostas Serap.

Hi Serap,
It depends on how you have implemented Event Tracking, but should either be able to review your Events in GTM or via the hardcoded implementation. And then you need to evaluate the non-interaction setting. On default, it is set to “false”.

Best,
Paul

By: Kostas Serap

Kostas Serap — Tue, 19 Jan 2021 10:14:11 +0000

Hello Paul,

Thanks for the article. I’m just searching why my bounce rate is so low. And I got interaction events. How can I check if I have some interaction events that triggered in my landing pages to decreasing my BR? Is it possible to check with Google Analytics?

By: Paul Koks

Paul Koks — Thu, 01 Aug 2019 09:51:22 +0000

In reply to Carrie. Hi Carrie, thanks for the heads up! I don't have an article about this topic, but it works as if you apply a session-level segment to a particular event. E.g. show me the ecommerce stats of sessions w/ email click. You can test it by yourself if you set up a segment and compare it to the "All Users" stats.

By: Carrie

Carrie — Wed, 31 Jul 2019 18:57:02 +0000

Hi Paul, this is a great article. Thank you! I am in search of some information regarding ecommerce attribution to Events (looking at the Top Events report, switching the Explore tab to Ecommerce instead of Event, you see Transactions in relation to the Event Category by default). Do you have an article that covers the criteria for how Google attributes the Event to the Transaction?

By: Melody Zhou

Melody Zhou — Thu, 27 Jun 2019 11:40:51 +0000

In reply to Paul Koks. Great，thank you.

By: Paul Koks

Paul Koks — Thu, 20 Jun 2019 06:29:40 +0000

In reply to Melody.

Thanks for the heads up! It’s a little bit tricky, but interaction events indeed lower the bounce rate, but non-interaction events keep the stats the way they are.
Example:
– Visitor lands on homepage, non-interaction event is fired and after the visitor leaves the website. // treated as a bounce.
– Visitor lands on homepage, no event is fired and after the visitor leaves the website. // treated as a bounce.
– Visitor lands on homepage, interaction event is fired and after the visitor leaves the website. // treated as a non-bounce.

So, it means a non-interaction event doesn’t influence the regular bounce rate stats. Hope it helps!