Comments on: 33 Google Analytics Insights from Enhanced Ecommerce and Segmentation https://online-metrics.com/enhanced-ecommerce/ Google Analytics Courses and Consulting Tue, 22 Aug 2023 07:02:33 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Paul Koks https://online-metrics.com/enhanced-ecommerce/#comment-45056 Fri, 02 Aug 2019 08:14:22 +0000 https://online-metrics.com/?p=12490#comment-45056 In reply to Marianne Moe.

Hi Marianne,
Thanks for the heads up – great idea! The only thing is that I need to find a way to make it useful without sharing actual (client) data.
Google Merchandise Store makes this really easy from an Ecommerce perspective.

Thanks,
Paul

]]> By: Marianne Moe https://online-metrics.com/enhanced-ecommerce/#comment-45028 Thu, 01 Aug 2019 16:16:45 +0000 https://online-metrics.com/?p=12490#comment-45028 This post was awesome Paul!
Thanks for providing me new analytical insights.
It could also be interesting to read a post with questions for a service company with lead generation as a primary goal.
Marianne

]]> By: Paul Koks https://online-metrics.com/enhanced-ecommerce/#comment-39979 Sun, 27 Jan 2019 16:02:11 +0000 https://online-metrics.com/?p=12490#comment-39979 In reply to Aseem Mahajan.

Hi Aseem,
Yes, you can get more granular (segmented) data on a more specific level, like product. There you would need to apply segmentation to your data and/or drill-down.
You can segment on age/gender, but the accuracy of your data won’t be that high anymore if you go too “deep”.
I recommend reading these articles for more info:
– https://online-metrics.com/demographic-reports/
– https://online-metrics.com/segments

Best,
Paul

]]> By: Aseem Mahajan https://online-metrics.com/enhanced-ecommerce/#comment-39952 Fri, 25 Jan 2019 22:36:45 +0000 https://online-metrics.com/?p=12490#comment-39952 Hey,
Amazing article.
I just had one more question. Can we get the analytics for the specific products on my shopify store?

Like if I want to get details like age, gender, mobile device etc not for the whole website but for a specific or individual product only. Is that even possible with google analytics?

Apologies if it was a lame question. I am a bit new to analytics.

Thanks.

]]> By: Paul Koks https://online-metrics.com/enhanced-ecommerce/#comment-36545 Fri, 17 Aug 2018 06:52:04 +0000 https://online-metrics.com/?p=12490#comment-36545 In reply to Vivian.

Hi Vivian,

Thanks for the heads up. Yes, I recommend setting up goals and funnels as well. This gives you more data points and ways to optimize on your most important outcomes.

Best,
Paul

]]> By: Vivian https://online-metrics.com/enhanced-ecommerce/#comment-36530 Thu, 16 Aug 2018 19:40:15 +0000 https://online-metrics.com/?p=12490#comment-36530 This is amazing! Thank you Paul!
One question – we have enhance eCommerce enabled so we can get the funnel behavior, do you also recommend to implement step by step goal settings as well?

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