In UA, the Ecommerce conversion rate was one of the popular metrics. In GA4, this metric is not available by default, but you can still access it via default reports and Explore. In my experience, the majority of Ecommerce shops and non-Ecommerce shops with GA4 Ecommerce implemented, want to report on Conversion Rate metrics. Currently, … Continue reading How to Analyze and Optimize on the Ecommerce Conversion Rate Metric in GA4