Looking to further enhance your Analytics skills?
A thorough Google Analytics audit is the first step in ensuring high data quality.
In the Google Analytics Setup Mastery Course you will learn everything about auditing and setting up Google Analytics in the best possible way.
Ten Core Modules
Module 1: Measurement Plan
- Identify your “Why” and set up a measurement plan first.
- The role of business objectives, goals and KPIs.
- Several examples to get started or improve your existing measurement plan.
Module 2: Tracking Code
- The basic tracking code and different options for implementing it.
- Tracking code enhancements.
- How Google Analytics and cookies work.
- Recommended tools to perform tracking code scans.
Module 3: Account Setup
- How to define a Google Analytics account structure that best fits your organization.
- Best practices for the account, property and views setup.
- Introduction to filters and recommendations on how to get started.
- How access rights work, including strategies to protect your data and collaborate in the best possible way.
Module 4: Campaign Tracking
- Master the ins and outs of campaign tracking.
- How to recognize and solve campaign tracking issues.
- How the campaign timeout setting can make or break your data insights.
Module 5: Event Tracking
- Introduction to event tracking.
- Best practices for event tracking structure and how to demystify it.
- What you should know about interaction and non-interaction events.
- Event tracking and Google Tag Manager.
- How to automate (parts of) the event tracking setup.
Module 6: Conversions
- Why you need macro and micro goals.
- Deep-dive into setting up goals and funnels.
- How to define meaningful goal values.
- What you should know when using goals and ecommerce at the same time.
- Best practices for enhanced ecommerce implementation.
Module 7: Data Integrity
- Ten data integrity checks that everybody should do.
- How to identify crucial data integrity issues.
- How to fix data integrity issues.
Module 8: Integrations
- How to enhance your insights with several Google product integrations.
- Best practices for configuring the most common integrations.
- The role of non-Google product integrations.
Module 9: Advanced Configurations
- Deep-dive into regular expressions and advanced filters.
- When and how to set up subdomain and cross-domain tracking.
- Content grouping and how to set it up for behavioral analysis.
- High-level optimization with default channel grouping.
- Why and how to best define calculated metrics for your organization.
Module 10: Advanced Measurements
- Virtual pageviews vs. events.
- How to enhance your data and insights with custom dimensions and metrics.
- How to get the most out of the custom data import function.
- Step-by-step guide to get started with remarketing.
- User-ID in Google Analytics.
After taking this Google Analytics course, you will master a step-by-step process for improving data quality, business insights and KPIs.
When You Should Take This course
- You are new in this field and want to put in the work to gain in-demand skills.
- You want to get the most out of your Google Analytics setup.
- You want to improve the KPIs for your organization or clients.
- You (want to) offer Google Analytics Audits/Setups as a service.
- You want to polish your Analytics skills and keep your knowledge up to date.
Final Exam and Course Certificate
- Test your new skills with a real-life Google Analytics Audit.
- Receive feedback on your findings.
- Certificate of completion is included.
Reviews from Past Students
Here’s what some past students had to say about the course:
“This is a jam-packed course with new learnings every minute, which suits my busy schedule well. Paul excels in explaining the complex subject of web analytics with clear examples and great professionalism. I strongly recommend the course to anyone who wants to take their Google Analytics skills to the next level. My only regret is I didn’t do it sooner.”
– Lisa Walder, Head of Digital Analytics
“The best thing for me is that it’s so comprehensive. It’s like having my own Google Analytics library. One that has filled in those knowledge gaps that I knew I had, and those that I didn’t realise I had. It covers all the basic stuff that I can use to remind myself/educate others, all the way through to advanced features that will help measure and optimise my clients’ websites. I also really like the fact that there’s zero waffle – every word in the video is relevant to the topic, which helps me do my work faster. For online learning, I usually prefer to scan a ‘how-to’ guide than watch a video, but the fact that these modules are bite-size means they’re perfect for me.”
– Steve Kent, Website and Digital Content Manager
“I would recommend this course to anyone who works as an analyst currently, looking to make a career change, as well as those who want to enhance their knowledge about what analytics is and the great impact it can have on your business. An investment in this course not only helps you to position yourself as a well-rounded analyst, but also gives you the tools to get the most out of Google Analytics.”
– Deb Hawkins, Web Analytics Specialist
Sounds interesting?