Comments on: 31 Insights from a Great Conference: Conversion Hotel 2014

By: Paul Koks

Paul Koks — Thu, 26 Oct 2017 09:57:44 +0000

In reply to Maxim A Kind. Thanks for your comment Maxim. Both methods can work, but I get your point; this article is based on proven methods of others in the field. Cheers, Paul

By: Maxim A Kind

Maxim A Kind — Wed, 25 Oct 2017 14:46:04 +0000

I know I am late to the party but for your #8 “Do some solid quantitative and qualitative research to form a valid hypothesis.” It is actually reverse. First you create assumptions, then created outcomes based on those assumptions – only then you formulate your hypothesis under which you analyze available data (to see if any data already exists to support or dismiss it). If there is incomplete data, then you go after and generate (ie spend money to get) new data.

By: Paul Koks

Paul Koks — Tue, 02 Dec 2014 08:29:40 +0000

Hell yeah, it was a great weekend Karl!

And thanks a lot for your comment. I have made a few changes to #28 to explain the header tip in the correct way.

By: Paul Koks

Paul Koks — Tue, 02 Dec 2014 08:17:18 +0000

In reply to Angie Schottmuller. Thanks Angie! 3.000 words without pictures would be boring. :-)

By: Karl Gilis

Karl Gilis — Mon, 01 Dec 2014 20:57:08 +0000

Good article. And oh boy, did I love that weekend!.

But my ‘kill big headers’ seems to be misunderstood quite often.

The Nike example you give, is a good example of a small header. Look at how little space the navigation takes, so all attention goes to the product and the call-to-action.

Although I think the image is not the best choice. The text reads ”Discover our shopping guide- the best gifts for men, woman and kids’. The image is not supporting that message.
So yes, Nike should do an AB-test…

By: Angie Schottmuller

Angie Schottmuller — Mon, 01 Dec 2014 17:05:33 +0000

Great collection of actionable insights, Paul! I love that you included screenshots of the slides for added visual value. =)