In an ideal world there is both valuable quantitative as well as qualitative data available to you. You can't say that one data source is better than the …
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Web Analytics
5 Common Web Analytics Metrics Demystified
There are dozens of web analytics metrics available today. Most of them are useful to a certain extent. They should guide you on making important decisions …
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The Best Web Analytics Report to Start Your Optimization Journey
A lot of times people ask me about my favorite web analytics report to start an optimization journey. For me it feels like an easy to answer question. The …
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