Universal Analytics was introduced as a public beta in March 2013. Just a few days ago Google Analytics sent a clear message to all of us: "We have all the …
Google Analytics
How to Effectively Use Google Analytics in 10 Steps
"Google Analytics is so simple, just put a few lines of code on your website and you are ready to go!". Unfortunately, this is not the way it works. Read on and …
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How to Analyze AdWords Clicks vs Analytics Visits
Why are my Google AdWords clicks not equal to my Google Analytics visits? This is one of the questions I often get from clients. A simply answer would be that …
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