Google Analytics

Regular expressions, at first they seem daunting. You realize how powerful they are once you get used to them. It might take a while, but it is definitely worth …

[Read more...] about The Ultimate Guide to Master Regular Expressions in Google Analytics

Google Analytics can deliver great insights and help you optimize your online business in a smart way. However, it takes some time and experience to dig …

[Read more...] about 10 Actionable Tips to Master Metrics and Dimensions in Google Analytics

A few weeks ago I wrote a post on adjusted bounce rate. I did explain why you should consider changing the default bounce rate calculation. And how to set this …

[Read more...] about Three Learnings from My Adjusted Bounce Rate Case Study