Funnel tracking and analysis in Google Analytics 4 is much more powerful than in Universal Analytics. Read this blogpost to learn how to leverage funnels in …
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Marketers Guide to Sessions in Google Analytics 4 (GA4)
Sessions in Google Analytics 4 (GA4) are calculated in a different way if compared to sessions in Universal Analytics. In this post we will explore this in all …
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Leverage Google Analytics 4 (GA4) Demo Properties
Learn by experimenting with the Google Analytics 4 demo implementations and properties. This is a must do if you don't have a (fully functioning) GA4 property …
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