GA4

In UA, the Ecommerce conversion rate was one of the popular metrics. In GA4, this metric is not available by default, but you can still access it via default …

[Read more...] about How to Analyze and Optimize on the Ecommerce Conversion Rate Metric in GA4

A good starting point for evaluating channel performance is by comparing the conversion rate metric of different traffic sources. But where to find this metric …

[Read more...] about How to Analyze and Optimize on the Conversion Rate Metric in GA4

Google keeps on adding new features to GA4. One of the latest updates includes the user purchase journey report and the option to embed custom funnels in the …

[Read more...] about From Basic User Purchase Journey Reporting to Pro Custom Funnels in GA4