Hi Kate,

Thank you for your comment and I am glad you like this post!

“New sessions” is a bit confusing indeed.

It’s an estimate of the percentage of first-time visits. Or “sessions that are of a new user”. If you’re a Returning Visitor coming for your second session, in plain english, this might be another “new” session, but in GA, it’s not. So by definition, returning users will not have new sessions.

I have used it to illustrate that my blog has a high reach. A higher number of new sessions means you attract a lot of “new” people to the side. However, the downside is – if this percentage is very high – than just a small percentage of visitors are coming back.

Hope this clears up your confusion,
Paul

You mentioned this – “Above average percentage of new sessions.”

Why is new session important here? Correct me if I’m wrong, but I thought that new session is not a good metric to go by as it does not equate to new visitors and the way new session is measured.

K