Comments on: Ultimate Guide to Calculated Metrics in Google Analytics (20 Examples Included)

By: Paul Koks

Paul Koks — Tue, 18 Jun 2019 06:43:05 +0000

In reply to Melody.

I would set up something like a “Weighted Goal Conversion Rate”.
Example below:
Name: Weighted Goal Conversion Rate
Formatting: Percent
Formula: (( {{Live Chat (Goal 1 Completions)}} x 6 ) + ( {{Review (Goal 2 Completions)}} x 3 ) + ( {{Product Image (Goal 3 Completions)}} x 1 )) / ( 10 x {{Sessions}})

Calculated Metrics are a great use case (maybe the best) for this. In addition you can analyze (segment on) individual goals and events.
Also, you might want to get your data in a Google spreadsheet for further analysis (e.g. via Supermetrics add-on).

Hope this helps!

By: Paul Koks

Paul Koks — Tue, 18 Jun 2019 06:37:41 +0000

In reply to Melody. Sure, here is an example. An agency selling both courses as well as consultancy. Courses can be measured as direct sales (Ecommerce) and consultancy is measured through setting up goals and goal values. E.g. via measuring the effectivity of the leadgen form on your site.

By: Melody

Melody — Mon, 17 Jun 2019 15:15:13 +0000

Thank you, Paul! I have read it through. Great examples!
I now have a question.
We want to locate high-buying-intent users by seeing how many goals he fulfills on the website. And then we can make better biddings in retargeting campaigns for these users.
For example, user A hits 8 images, click the review button, hit the live chat. User B just hits 2 images, and scrolls down the page and then leaves the site. Obviously, Users like A are who we would like to invest more in advertising.
Second, different actions may imply intent in different degrees. Compared to just hitting images, people who start a live chat maybe more likely to convert.
We want to give different weight to those kinds of actions.
How can we use calculated metrics to satisfy the above needs? And except for calculated metrics, what else GA features should we use in this case?
Thank you so much!

By: Melody

Melody — Mon, 17 Jun 2019 12:22:53 +0000

13. Total Value
“Especially when the goal value refers to something else as the ecommerce transaction.”
Hello Paul, could you give an example for this case? I do not quite understand this kind of “goal value”…
Thank you.

By: Paul Koks

Paul Koks — Tue, 07 May 2019 09:52:25 +0000

In reply to Christelle.

Hi Christelle,
Thanks for the heads up!
Never tried it and unsure what insights you are after?
I believe your best bet is using the Google Analytics API and calculate median values outside of GA (e.g. in a spreadsheet).

Best,
Paul

By: Christelle

Christelle — Tue, 07 May 2019 09:16:28 +0000

Hi Paul,
Thanks for this great list!
I am actually trying to create a calculated metric to calculate the median of sessions or users. Have you made such a metric before? Do you see problems in calculating the median value of sessions? Thanks in advance!

By: Paul Koks

Paul Koks — Thu, 07 Mar 2019 16:05:54 +0000

In reply to Sam.

Hi Sam,

I believe this is not the smartest way to implement this and it would be rather difficult (maybe even impossible) to set up.

I would go for tracking certain actions with events and linking it to an external doc where you automatically calculate the page scores based on dimensions page and event (category/action/label).

Best,
Paul

By: Sam

Sam — Thu, 07 Mar 2019 15:58:14 +0000

Hey Paul,
is it maybe possible to implement a pagescore with calculated metrics in GA?
We have our scores we would like to give to every aspect on the site.
E.g. We give 5 points to a contact us button, but now we would like to implement those scores in GA with calculated metrics, so we can create a pagescore.

Thanx in advance!
Sam

By: Paul Koks

Paul Koks — Sat, 14 Apr 2018 12:11:40 +0000

In reply to Kintesh. Hi, Ad Spend from AdWords is directly available if you correctly connect AdWords to Analytics (ga:adCost). However, if you want to calculate total Ad Spend, you would need to use the "import cost data" feature and upload it for all your campaigns. This can both be done manually as well as automatically if you use specific, additional tools.

By: Kintesh

Kintesh — Sat, 14 Apr 2018 06:50:28 +0000

Hey, Thanks for these all calculated metrics. But actually, I want to know is it possible to calculate Ad Spend in google analytics?