"Google Analytics is so simple, just put a few lines of code on your website and you are ready to go!". Unfortunately, this is not the way it works. Read on and …
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How to Analyze AdWords Clicks vs Analytics Visits
Why are my Google AdWords clicks not equal to my Google Analytics visits? This is one of the questions I often get from clients. A simply answer would be that …
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Three Powerful Ways to Segment Google Analytics Funnels
Do you only look at aggregated data when analyzing your funnels? Without data segmentation it is incredibly difficult to get the results you are aiming for. …
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