Looking at averages of unsegmented data is misleading. Analyzing segmented data and distributions instead might directly feed your insights and optimization …
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How to Leverage Sequence-Based Segments in Google Analytics
Do you want to learn how to use sequence-based segments in Google Analytics? In this post I will unlock the secrets behind leveraging sequential segments. I …
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Improve Your A/B Tests with Five Simple Questions
Conversion optimization isn't easy and remember, there is no quick way to success. It’s a must to have a proper process and the right resources in place. …
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