Comments on: The Definitive Guide to Optimizing AdWords with Google Analytics

By: Paul Koks

Paul Koks — Wed, 23 Jan 2019 09:25:05 +0000

In reply to Felix. Hi Felix, Yeah, this sounds like a real challenge. Usually I experiment with the Analytics API and try different ways of getting the data out of GA without using view filters (last resort).

By: Felix

Felix — Tue, 22 Jan 2019 16:16:00 +0000

In reply to Paul Koks.

Hi Paul, thank for your fast response, really appreciate.

I know the devices are possible but the problem is with the OS. I’ve tried your way but I still have the Cost empty, I think the only solution is to create view filters but with this solution, I will lose the previews data.

This makes me angry cause we did not contemplate this at the experiment set up so probably my experiment will be not significant.

By: Paul Koks

Paul Koks — Tue, 22 Jan 2019 11:00:57 +0000

In reply to Felix.

Hi Felix,

Thanks for your comment. :-) Have you tried creating a custom report with all metrics and dimensions that you need?
You could also add a filter to only look at certain devices.

By: Felix

Felix — Tue, 22 Jan 2019 10:07:20 +0000

Hi Paul, great article ;)

I am still stuck in how to know the spend and goals conversion split by the operative system.

What I would like to know is the spend and goal conversions only for Android devices in a specific campaign.

I’ve created a GA Android Segment, but the cost, clicks, and CPC are blank.

Do you think there is a way to know this or get as close as possible?

Many thanks ;)
Felix

By: Paul Koks

Paul Koks — Fri, 23 Feb 2018 08:43:50 +0000

In reply to Micky.

Hi Micky,
Great point! No direct experience, but you might benefit from this article and references:
https://www.en.advertisercommunity.com/t5/Advanced-Features/AdWords-Script-Bulk-Remarketing-Audiences-Creation/td-p/643297#
Hope this helps!
Best,
Paul

By: Micky

Micky — Thu, 22 Feb 2018 16:09:15 +0000

Great article Paul! Have you ever bulk created audience lists through gSheet, API or other? I find audience list creation so frustrating, especially when it comes to same criteria and different membership duration (e.g. cart abandoners 1/7/14/30/90/60/etc days). thanks!

By: Paul Koks

Paul Koks — Wed, 20 Dec 2017 10:16:12 +0000

In reply to Marko.

Hi Marko,

Thanks for your comment! :-)
Yeah, it’s actually quite easy for (AdWords) keywords. For organic keywords this doesn’t work.

Three ways:
– Go to “Assisted Conversions” overview and change “Primary Dimension” to Keyword (under Other).
– Go to “Assisted Conversions” overview, click on “Source/Medium”, click on “google / cpc” and change “Primary Dimension” to Keyword (under Other).

Most probably you can also leverage tools like Supermetrics to automatically query for the MCF dimensions and metrics that you need.

Hope this helps!
Paul

By: Marko

Marko — Wed, 20 Dec 2017 04:50:01 +0000

Hi Paul,
great article with good advice, as usual ;)
Is there a way in Google analytics, to see assisted conversion on keyword (search query) level? I would like to see in Analytics which keywords are assisting conversions.
Thanks!
Marko

By: Paul Koks

Paul Koks — Thu, 27 Jul 2017 06:38:35 +0000

In reply to Angel Martinez.

Hi Angel,
Thank you for your comment and I am glad this guide is useful for you!
Best,
Paul

By: Angel Martinez

Angel Martinez — Wed, 26 Jul 2017 21:16:47 +0000

Complete and very useful.
I think nothing is missing, It’s a bulletproof guide, congratulations Paul!