Point taken Jen! Unfortunately, the response rate of women was dramatically low at that time (three years ago). I had a list of +/- 35% women (I know still a bit low), but it is not reflected in the response rate.

Hi Ayesha,

Unfortunately I cannot offer specific guidance here. Personally I often use Powerpoint combined with data points, some graphs and a data story to convey important messages to my audience.
It’s important to tell a story and not just present numbers.

Hope this helps! Best of luck on your analytics journey.

Best,
Paul

Thanks :) this article was very well articulated! Look forward to upcoming posts.

Hi Kyle,

I am glad to hear this article is very helpful to you. Be sure to watch for future updates (will include roundup posts and other actionable digital analytics advice).

Best,
Paul

You may have done the best job I’ve ever seen of answering the age old question of how to turn a mountain of data into actionable intelligence. This article was educational and very helpful to me as someone looking to transfer data exploitation skills learned in the military to the civilian sector. Looking forward to seeing more posts from the blog in the future.

Thanks,
Kyle

Thanks a lot Sue. It’s totally awesome to have them all here! :-)

Thanks,
Sue

Stefany, thank you for your comment! Yeah, data can be your best friend in optimizing your website outcome once you know how to collect and use it!