Use Google Analytics to Design Your Mobile Site

With mobile and tablet browsing winning huge terrain in 2012 and no signs of slowing down, mobile becomes a key conversion channel. In order to get all the benefits testing and optimizing landing pages and order flows for the most used mobile devices is not an option, but a must.

Do you already have a mobile site ? If not, make sure you have Google Analytics or another Web Analytics tool installed and take a look at the mobile section of your Analytics reports. It provides you with a wealth of information you can use to design your mobile site. For example:

  • Share of mobile vs non-mobile (mobile probably claims between 5 and 25% of your traffic!)
  • Conversion metrics (how many mobile visitors do already convert on your site?)
  • Interest (which pages do they visit?)

These three resources I recommend reading to broaden your understanding of the importance of mobile sites and how to design them:

I am sure you will love my new eBook if you enjoyed reading this article!

It contains 100 actionable tips to grow your online business.

Analytics & Optimization Tips eBook and Free Updates

(Your email address is 100% safe with us)

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>