When it comes to trying to make it in the world of SEO, search engine optimization, people spend their hard earned money on trying to get their name and business out there.
However, with the Penguin/Panda updates rolling in every time we turn around now, earnings are dropping and people are working harder and harder to get their name out there for their business. Then Google comes along and says they are working too hard at it and to do it this way.
Let’s face it, to make it online with your business, you have to know the basics of SEO or you won’t get anywhere. Here are some post penguin SEO strategies to help your business.
Focus on Conversions and PR
When we mention PR, we are not talking page rank but public relations instead. You need to focus on public relations and your conversions in this post penguin/panda world of SEO.
If you are running a regular blog or website, these two things won’t matter as much. However, if you are running an eCommerce website, they both matter.
Those who have been punished by Google have been concentrating more on search engines and not nearly enough on people. This means not just giving people a great time on your site but give them something they want so they will purchase and come again.
Don’t forget about the search engines
Just because you are concentrating on PR and conversions does not mean you should forget about the search engines. Put people first but put the search engines at a close second on your list.
Don’t try too hard to backlink
You don’t want spammy links in your articles. You also don’t want to try too hard with the backlinking. If you don’t want to look like you are spamming the search engines, make your backlink profile look nice and make sure your backlink is as relevant as it can be.
Have backlinks from relevant and good places
This means you want to have backlinks from social media websites, high page rank and even low page rank blogs, guest blog posts, comments, forums, news sites, websites, article sites, and review sites.
Watch out for too many backlinks at once
You don’t want to go too far and get like 50 or 60 backlinks from different places all within one week. You don’t want to get your backlinks too fast. You want them to happen at a gentle curve.
Good backlinks VS bad backlinks
Some people might think some websites and blogs are higher quality than others. This isn’t true at all. Every backlink is good as long as it works. When people mention they need relevant links, this just means they want links from places where their target audience is. A high quality anchor text will actually be readable by humans and not just for the search engines.
Don’t waste your money on SEO eBooks
Instead of wasting your money on SEO eBooks, you should actually read articles from Google itself. If you really want to read a book on SEO strategies, the ones in print are better but not by too much. eBooks often have lies in them and are not good to rely on for what you need to know about SEO.
Here is a tip for you: If you really want to get your name and business noticed and out there for people to see, make your viewers and visitors happy and don’t try so hard to get to the top of the search engines. If you try too hard to get to the top of Google, you will get punished and get knocked back down.
About the Author:
Alice McLean is a writer at Bestessays.com with background in history, sociology and internet marketing. Now she is writing her first book on internet marketing.