Complete Guide to Multi-Channel Funnels in Google Analytics

Do you take the majority of your business decisions only on last-click performance data? The Multi-Channel Funnels can provide a lot of insights other reports can’t.In general, many conclusions are drawn based on the standard reports in Google Analytics. However, one of the drawbacks is that most reports provide conversion information on a last-cookie basis. … Continue reading Complete Guide to Multi-Channel Funnels in Google Analytics