Do you want to grow your internet marketing knowledge? Market Motive is one of the organizations that offers structured internet marketing courses online. A quote from Market Motive’s website:
“We’re dedicated to bringing you the best web-based internet marketing training and certification courses anywhere.”
Is it really that good? From the outside it is always a guess. You have to experience it yourself.
I became a member at the end of 2012 and profited from an end of year discount. In this article I will review their courses. Important to note, I am in no way affiliated with Market Motive.
You can expect me to update this review in the future.
1. Two Courses: Master and Practitioner Course
Market Motive offers two types of internet marketing courses. So-called master courses and practitioner courses. I have no experience with the master courses so it is difficult to compare both of them.
Do you want to be closely guided by an experienced internet marketer? Then the master course might be good for you. Are you a selfstarter and highly motivated to develop your skills? In my opinion the practitioner course would be a great start.
What do you really get as you signup for a course? As an example: a comparison between the SEO Master and Practitioner Course.
The rest of the review is focused on the practitioner courses.
2. Tought by Industry Leaders
The founders and people behind the internet marketing courses are great names in the field. Among others:
- Avinash Kaushik | Web Analytics
- Bryan Eisenberg | Conversion Optimization
- Todd Malicoat | SEO
- Brad Geddes | PPC
- Jennifer Evans Cario | Social Media
- Gerg Jarboe | Online PR
- Jeff Hasen | Mobile
It is a huge advantage to digest material from internet marketing professionals. But how about the material itself?
3. Learning Environment
Overall, I am positively surprised so far. Here under you can find an evaluation of my learning experience.
- The material suits both beginners as well as advanced internet marketers
- Learning through videos makes it easy to digest, if compared to UBC Digital Analytics study
- The curriculum builds up; topics start easy and slowly build up to advanced
- Topics are made very clear through real life cases
- Q&A forum is great; response time is 1 – 2 days
- Overall the video quality is good
- Videos work fine on tablets and mobile phones as well
- Every month new videos are added
- You have to buy a package and can’t signup / pay a lower price for only watching videos
- The certification tests are too easy; they do not reflect the in-dept training videos
- Watching videos is great, but you can only win the game if you put things you learn in practice
- Videos cannot be downloaded; understandable because of prevention of theft
- A small portion of the videos is outdated
4. There Is More Than a Certificate
Please don’t sign up for Market Motive if the only reason is getting an industry certificate. Use the knowledge to grow your website, help your clients or the company you are employed at.
It happens too often that people earn a certificate and there it ends. Don’t be one of them!
Are you pursuing a Web Analytics Career? I recommend to follow the Web Analytics Career Guide.
5. Is It Worth The Price?
If you apply the knowledge and tips that are out there, in potential it is at least 10 times worth the price. I am sure about that.
On the other hand there are students who finish seven courses in one month. That is not the way to go, because you can’t absorb the material well enough in such a short time. It takes at least a couple of weeks to absorb the material from one course.
In short, I definitely recommend the Internet Marketing Courses from Market Motive. With any course, there is always room for improvement.
Suggestions for Improvement
There are a couple of ways in which they can enrich the learning experience. A few of them:
- Update the certification tests; in a way that the tests better reflect the depth of the course material
- Use the individual video logs to send encouraging, personalized messages to students
- Proactively ask students for feedback
- Send out emails whenever new material is added
- Provide a roadmap of planned improvements and new courses to current students
- Setup a program so that volunteers can contribute to the courses
In the coming months I will concentrate on the SEO and Social Media course. Contact me if you have any questions about the Market Motive courses. I am glad to answer them.
Did you participate in one of Market Motive’s courses or any other online internet marketing course? Was it a good experience or not?One last thing... Make sure to get my extensive checklist for your Google Analytics setup. It contains 50+ crucial things to take into account when setting up Google Analytics.