Demonstrating skills in real life is different from passing an exam. Is it still useful to pass a Google Analytics certification test? A short answer: “yes”.
It depends on what you want to achieve, but if your Google Analytics skillset is important a certificate is always welcome!
In this article I will shed some light on the Google Analytics certifications that are out there. Be sure to check out my other learning suggestions as well.
In general I would recommend to take some online courses and equip yourself with theoretical proof besides growing your practical knowledge. A few months ago I wrote a post on growing your Web Analytics career. Make sure to read it if you haven’t yet.
Very slowly online marketing education and more specific Web Analytics education gets adopted by some colleges and Universities. During my study time, already 10 years ago, I couldn’t grow my knowledge on Web Analytics through University.
Actually, Google Analytics didn’t even exist yet. :-)
In current times companies like to see real life prove of your skills, but definitely appreciate certificates as well.
Individual vs Company Certification
Google Analytics offers two ways of getting certified: as an individual or as a company.
In my experience getting qualified as an individual is far more easy if compared to becoming a Google Analytics Certified Partner as a company.
Why it should bother you?
An individual certification demonstrates that you have a basic understanding of Google Analytics. You can explain how things work, how to make basic analysis, where to find specific reports etc. In my opinion, it means nothing more, nothing less.
On the other hand, if you certify as a company you will benefit from:
- An exclusive partner program forum
- The possibility to sell Google Analytics premium directly to clients
- Getting whitelisted for beta features
- Dedicated support from Google in case you need it
- Getting leads through Google
- More credibility to current and future clients and leads
Enough reasons right?
How to Prepare
For both certifications it is advisable that you grow your understanding about how to implement and configure Google Analytics and data analysis.
Do you like to get qualified as a company? Grow your knowledge and Google Analytics clients base. Get comfortable with the whole range of Google Analytics services and custom implementations. It’s time to apply for the Google Analytics Certified Partner program if you feel your team is ready!
Think Outside The Tool
I am a strong advocate of growing your skillset far beyond one tool and one online marketing discipline. As an analyst it is important to have a good understanding of the different traffic channel, SEO, PPC and Social, just to name a few.
Now it’s your turn! What’s your opinion on Google Analytics certification possibilities? Do you care about getting certified?One last thing... Make sure to get my extensive checklist for your Google Analytics setup. It contains 50+ crucial things to take into account when setting up Google Analytics.